About the Role
The Head of Demand Generation is responsible for managing the company's complete demand engine, which includes overseeing paid acquisition, website management, SEO/GEO strategies, content development, and conversion optimization. This position transforms product positioning into successful demand programs that not only generate qualified pipeline but also enhance brand authority and improve overall conversion rates. As a commercially accountable leader, the Head of Demand Generation combines editorial judgment with a strong understanding of digital design and growth strategies to positively influence pipeline quality and revenue.
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Core Responsibilities
Demand Engine & Pipeline
- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
- Lead website structure, messaging, UX, landing pages, and conversion rate optimization (CRO).
- Partner with Product Marketing Management (PMM) to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across all touchpoints.
Paid & Organic Growth
- Lead paid acquisition and manage a budget of €2M+ aligned to revenue goals.
- Optimize initiatives for pipeline and revenue impact, ensuring strong attribution visibility.
- Build scalable SEO/GEO strategies and intent-based content clusters to enhance authority and long-term pipeline potential.
Content & Design
- Lead revenue-focused content development that aligns with the buyer journey and enterprise sales cycles.
- Ensure digital design efforts support differentiation, clarity, and conversion efficacy.
Revenue & Analytics
- Own marketing-sourced pipeline targets and key revenue key performance indicators (KPIs).
- Build quarterly growth plans and identify improvements for funnel bottlenecks.
Team Leadership
- Manage the paid, content, web, and design teams.
- Establish scalable processes and frameworks for experimentation.
- Collaborate closely with PMM, Revenue, and Leadership teams.
Qualifications
- 5+ years of experience in B2B SaaS digital growth; 2+ years in team leadership roles.
- Proven track record of pipeline growth and experience handling budgets of €2M or more.
- Strong expertise in paid acquisition, conversion rate optimization (CRO), and SEO/GEO.
- Possess editorial judgment, digital design understanding, and awareness of enterprise sales processes.
- Analytical mindset with a strong commercial drive.
- Hands-on experience with AI agents and agentic workflows (e.g., Claude, other LLM-based tooling), ideally with experience in designing or launching systems that automate marketing processes comprehensively.
Preferred
- Experience in SaaS companies with Annual Recurring Revenue (ARR) between €20M and €100M.
- Exposure to international SaaS markets.
- Experience working closely with PMM and Commercial teams.
