Head of Demand Generation

Location
Dubai

About the Job
The Head of Demand Generation owns the company's end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

About the Company
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, the company helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.

Department: Growth
Reports to: Chief Growth Officer

Core Responsibilities

• Demand Engine & Pipeline

  • Own paid, organic, website, and conversion channels.
  • Translate growth targets into clear priorities and roadmaps.
  • Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

• Website & Conversion

  • Lead website structure, messaging, UX, landing pages, and CRO.
  • Partner with PMM to ensure clear, differentiated positioning.
  • Maintain clarity, credibility, and performance across touchpoints.

• Paid & Organic Growth

  • Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
  • Optimize for pipeline and revenue impact with strong attribution visibility.
  • Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

• Content & Design

  • Lead revenue-focused content aligned to buyer journey and enterprise sales.
  • Ensure digital design supports differentiation, clarity, and conversion.

• Revenue & Analytics

  • Own marketing-sourced pipeline targets and key revenue KPIs.
  • Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with PMM, Revenue, and Leadership.

Qualifications

• 5+ years in B2B SaaS digital growth; 2+ years team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

• Experience in 20M–100M ARR SaaS.
• International SaaS exposure.
• Close collaboration with PMM and Commercial teams.