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Head of Digital Media Planning, Implementation & Activation

Unlock employer Riyadh, Saudi Arabia Posted: 01 Apr 2024

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Requirements

Experience: Senior

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Position

Description: Position at Mindshare
Responsibilities:
- Leadership of client communication with the support of client partners across the account
- Leading digital performance strategy and overseeing implementation across search and social, with a view on their display and programmatic offering
- Primary lead on activation optimization strategy and tactics
- Development of direct reports to become self-sufficient in delivery of campaign implementation and optimizations
- Setting an annual performance strategy and goals that drive client’s business performance
- Lead on performance forecasting and delivery across all media, focusing on meeting client KPIs and performance targets
- Collaborative lead on monitoring and review of resourcing required within all areas of media activation, including resource hiring when applicable
- Collaboratively pulling together wider business teams across analytics, ad ops, and insights to deliver on day-to-day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation – BAU, campaign-specific, and channel planning
- Collaborative secondary lead (with other Directors) on the management of day-to-day relationships with Google, social & tech providers
- Learning and then leading the usage of planning frameworks as part of the rigorous campaign planning process
- Leading and collaboratively managing non-client-specific activation workstreams and projects as assigned by senior leadership
The candidate:
- 7 years + experience in digital media, ideally from an agency-side background (client-side or a mix will also be considered)
- Experience managing search, social, and/or display from both a technical and strategic POV
- Experience in audience-led planning
- People management experience of managing a team
- Strong leadership skills and ability to manage upwards and downwards
- Experience leading clients within digital
- Strong organizational and communication skills
- A drive to remain at the cutting edge of digital media and progress both the client’s business and the agency skill through their work

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