Head of Global KOL Business Development

We seek an experienced leader, native to crypto and with significant experience in KOL business development and team management to lead our global affiliate program.

The opportunity

• Build out and lead the company's global KOL strategy and execution, including managing a BD team focused regionally.
• Scale processes to source, contract, and manage KOLs, incorporating technology, agency relationships, and commercial planning.
• Ensure compliance with financial influencer laws around the world with appropriate disclaimers, content monitoring, and compensation terms.
• Enable the KOL BD team to negotiate competitive deals that deliver strong ROI to the company.
• Attract top KOLs across categories including futures, margin trading, and spot trading.
• Develop scalable strategies that equip KOLs with messaging that highlights the company's Pro’s differentiators.
• Identify opportunities to develop local-first ideas with KOL partners that generate attention and drive strong CTAs.
• Define and evolve global program benefits for KOLs to deepen engagement and drive feedback loops for affiliate marketing.
• Measure results of KOL partnerships and adjust strategy and deal structures accordingly.

What you bring

• 5+ years in the crypto space, with experience building out a KOL program.
• Significant experience with crypto KOLs, especially traders.
• Proven track record in growing new users in a competitive, regulated environment.
• Experience working with partners internationally.
• Advanced crypto knowledge including product functionality and revenue models.
• Existing relationships with crypto and adjacent industry influencers, along with a strong network.
• Experience with software to manage KOLs and scaling processes for numerous KOLs.
• Strong marketing analytics experience, including how to measure partnership success.
• Creative thinking skills, grounded in data while able to persuade others to adopt ideas.