About the Role
The company is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets. This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function. The Head of Growth will transition the company away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation. This is a strategic builder role, not a channel operator position.
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Reporting to: Chief Demand Officer
Location: Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where the company has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote.
What You’ll Do
1. Growth Strategy & Economics
- Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions
- Implement stage-based growth investment models (startup, developing, mature regions)
- Shift reporting from CPA-based to contribution-margin-based decision making
- Partner with Finance to ensure growth investments meet capital allocation standards
- Develop clear performance and growth budget reallocation logic across markets
2. Performance Marketing System Architecture
- Own and lead central performance marketing resources across MPs
- Standardize paid media frameworks and testing structures
- Design and implement performance ↔ creative feedback loops
- Increase creative testing velocity through AI-enabled workflows
- Diversify channel mix strategically and reduce dependency on legacy paid practices
- Establish incrementality testing discipline (geo-testing, holdouts, structured experiments)
3. Lifecycle & Revenue Expansion
- Evolve CRM into a full lifecycle marketing engine
- Build retention modeling frameworks
- Improve churn reduction systems
- Increase revenue expansion via segmentation and behavioral triggers
- Align lifecycle strategy with subscription economics
4. CRO & Experimentation
- Own landing page experimentation and funnel optimization
- Establish structured experimentation cadence
- Standardize A/B testing governance
- Improve CVR systematically across markets
5. Growth Analytics (To Be Built)
- Hire and lead a growth analytics team
- Build incrementality measurement frameworks
- Partner with data and product teams to improve attribution and funnel modeling
- Prepare mature markets for MMM readiness
- Replace vanity metrics in reporting and replace with economic leading metrics
6. Cross-Functional Leadership
- Operate in a matrix structure with country GMs and Demand Leads
- Influence and closely align with product growth squads without directly owning them
- Align brand and performance through shared KPIs
- Challenge marketing investment assumptions where necessary
Organizational Scope
Direct oversight of:
- Performance Marketing (Central)
- Lifecycle / CRM
- SEO
- CRO
- Growth Analytics (new hires)
Matrix collaboration with:
- Country Demand Leads
- Product Growth Squads
- Brand Marketing
- Finance
- Data & Engineering
Required Experience
Mandatory:
- 8–12+ years in growth leadership roles
- Direct subscription DTC experience (non-negotiable)
- Experience operating at $100M+ revenue scale
- Managed $10M+ annual marketing budgets
- Multi-region centralized growth structure experience preferred
- Proven experience implementing incrementality testing
- Experience building growth analytics capabilities
- Commercial fluency in contribution margin, payback modeling, and budget allocation
Preferred:
- Experience preparing or implementing MMM in mature markets
- AI fluency in creative acceleration and experimentation tooling
The Hiring Journey
- Screening meeting with our TA team
- Technical interview with the hiring manager
- Live Case Study
- Culture-fit interview
- Offer stage
Want to Gain Extra Points?
We’re not looking for cookie-cutter applications. Surprise us.
Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at the company and why this role excites you.
