About the Role
Join a dynamic team responsible for driving growth in margin trading at one of the world's leading crypto platforms. You will take ownership of the company Pro, which is recognized as the company's highest single revenue-generating product feature. This is a unique opportunity to shape the strategy to attract high-net-worth individual (HNWI) traders, leveraging your skills in performance marketing and cross-functional collaboration. Your work will directly impact the future of Open Finance.
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Key Responsibilities
- Own the growth strategy for margin trading on the company Pro with CEO-level oversight.
- Develop and execute strategies to acquire HNWI traders, including competitive market positioning.
- Collaborate closely with the VIP team to enhance the sourcing, onboarding, and activation of high-value traders.
- Drive efforts in performance marketing, leveraging organic growth, creative design, and internal team resources to increase margin trading engagement.
- Define key positioning, messaging, and offers that appeal to sophisticated, high-volume traders.
- Set growth targets and manage the entire funnel from lead generation to full trader account activation.
- Conduct rapid experiments across various channels and programs to identify scalable growth solutions.
- Relay trader insights back to the Product team to refine the margin trading roadmap.
What You Bring
- 4+ years of experience in growth, product marketing, or VIP/high-value customer acquisition.
- Proven success in attracting high-net-worth traders from crypto, trading, or gaming sectors.
- Demonstrated ability to convert competitive customers into long-term high-value users.
- Strong leadership in driving cross-functional teams without formal authority to achieve results.
- Solid understanding of leveraged and margin trading, including decision-making processes of high-volume traders.
- Data-driven mindset that includes ownership of funnel metrics, revenue impacts, and ROI analysis on acquisition efforts.
- Proactive and resourceful approach to ownership and execution, with a knack for moving quickly in dynamic environments.
- Excellent communication skills to foster alignment among marketing, VIP, product, and leadership stakeholders.
Nice to Haves
- An established network of HNW traders, market makers, or VIP communities.
- Experience in developing VIP or whale acquisition programs from scratch.
- Background in regulated financial products or iGaming, familiar with compliance requirements.
Commitment to Diversity
Payward values a diverse workforce and believes in meritocratic hiring practices. We encourage applications from individuals who may not meet all requirements but possess a passion for and knowledge of crypto. We are an equal opportunity employer, dedicated to fostering a workplace free of discrimination and harassment based on various protected characteristics.
Application Information
Applications are accepted on an ongoing basis unless a specific closing date is indicated. Candidates may redact personal information regarding age, education dates, or other identifying details as per privacy preferences. We may require job-related assessments during the hiring process, conducted consistently across candidates for similar roles.
