Head of Growth Marketing- Paid Acquisition & High-Ticket Funnels

About the Role
We are seeking a dedicated professional to take full ownership of paid client acquisition within a high-performing men's coaching company. You will manage a marketing turnaround, focusing on paid media, conversion, conversion-rate optimization, and email marketing—while collaborating on organic strategies. You will report to the CEO, working in close partnership with the founder. Your initial task will be to restore a previously successful marketing funnel, analyze performance data, identify areas of improvement, and elevate the standards of output to grow the business towards its next phase of scalability and success. What You Will Own

• Paid media strategy and results: Oversee account structure and testing methodologies with external media-buying partners; you direct the strategy while they execute.
• Scaling and budget doctrine: Ensure lead quality while managing costs; implement strategies to lower CPMs and determine the expansion of Google ads.
• Growth economics: Take responsibility for revenue forecasting, calls, spend management, and creative volume, while reallocating budgets across platforms like Meta, Google/YouTube, and Bing.
• Creative and messaging direction: Develop effective messaging using insights from sales calls to create compelling ad hooks and angles, iteratively optimizing based on closing metrics.
• Compliance and account safety: Manage compliance documentation and implement protocols ensuring the safety and operational integrity of accounts following a handover.
• Data, tracking, and attribution: Oversee conversion event architecture and quality control regarding data sent to each platform, ensuring lead quality through effective tracking and analytics.
• Funnel and CRO: Focus on all stages of the sales funnel, implementing structured testing and exploring innovative funnel architecture bets.
• Email marketing: Direct email sequences and broadcasts that mirror successful ad strategies, leveraging winning concepts from both areas.
• Team leadership: Inherit and lead a team of copywriters, editors, and marketers, setting high standards, conducting performance reviews, and ensuring team effectiveness in achieving marketing goals.
• Competitor and market intelligence: Regularly assess and analyze competitors to improve our market positioning and messaging.
• AI-first operation: Utilize AI tools for analysis and system-building to enhance operational efficiency and creative output.
  What Winning Looks Like
• In 6 months: Restore ROAS to historical levels, drive revenue growth, and cultivate an independent marketing department without the founder’s oversight.
• In 18 months: Grow the business to unprecedented levels, taking on the role of CMO with profit-sharing tied to corporate growth.
  Qualifications
• Experience leading marketing efforts for products generating $1M+/month in the last 18 months (verifiable)
• Proficient in high-ticket call funnel optimization focused on booked calls and sales, not just leads
• Extensive experience with Meta media buying, including creative strategy, concept testing, and pixel conditioning
• Proven ability to direct creative efforts with quantifiable results
• Managed marketing teams of five or more, ensuring high output standards
• Experience in building or enhancing marketing processes that elevate creative team quality
• Familiar with compliance-sensitive industries where accounts face the risk of being suspended overnight
  Nice to have:
• Expertise in Google Ads
• Experience in the relationship or emotional transformation sectors, particularly regarding marriage coaching
• Familiarity with tools like Hyros, GoHighLevel, or ClickFunnels for split-testing and tracking
• Background in entrepreneurial or intrapreneurial settings
  Work Environment
• This position allows for fully remote work on a full-time basis with core hours based within the European or Dubai time zone.
• Performance Bonus: Eligible for an annual bonus of up to 10% of the fee, directly tied to set targets.
  If you believe your experience aligns with the qualifications outlined and that this opportunity excites you, we encourage you to consider applying.