Head of Influencer Marketing

About the Role
This role involves leading the development and execution of innovative influencer marketing strategies for prominent B2C brands within the DACH region (Germany, Austria, and Switzerland). You will be responsible for crafting creator-led campaigns that not only capture attention but also engage audiences and generate measurable business outcomes across various social media platforms. As a key player in the creator management process, you will create compelling campaign concepts and scripts, collaborating closely with company founders to ensure creative excellence. This position is fully remote, ideal for a creative and ambitious professional who excels in a high-paced environment and seeks to significantly impact brand growth.

Accountabilities

• Influencer Marketing Strategy: Lead the formulation and rollout of influencer marketing strategies for major consumer brands across the DACH region.
• Creator Management: Manage all creator-related processes to ensure effective collaboration with influencers and content creators throughout campaign planning and execution.
• Creative Concepts and Scriptwriting: Craft engaging creative concepts, campaign briefs, and scripts that align with brand objectives, resonate with target audiences, and prompt meaningful interaction.
• Campaign Development: Convert marketing objectives into exciting creator-led campaigns, ensuring consistent creativity and alignment with each brand's goals.
• Founder Collaboration: Partner closely with company founders to set priorities, refine creative strategies, and contribute to business growth for clients.
• Performance Analysis: Track key performance indicators (KPIs), assess campaign results, and pinpoint opportunities for refining content effectiveness and marketing results.
• Creative Optimisation: Evaluate content assets, identifying successful creative formats, messaging techniques, and designer partnerships to elevate campaign performance.
• Trend and Talent Discovery: Remain vigilant about emerging social media trends, creator opportunities, audience preferences, and effective content formats to ensure a competitive advantage.
• Continuous Improvement: Utilize insights gained from campaign performance and advanced creative training to enhance processes, boost creative output, and assist scalable influencer marketing operations.

Requirements

• Relevant Experience: Demonstrated experience in creative strategy, preferably within a marketing agency or brand setting, with a firm grasp of influencer marketing and creator-led campaigns.
• Influencer and Social Media Expertise: Comprehensive understanding of social media platforms, creator ecosystems, audience interaction, and elements that lead to successful influencer campaigns.
• Creative Thinking: Proven capability to devise original concepts, draft compelling scripts, and transform marketing goals into engaging content ideas.
• Trend Awareness: Acute instinct for recognizing emerging social media trends, identifying high-performing content, and discerning what contributes to creator and campaign success.
• Analytical Skills: Proficiency in interpreting campaign KPIs, assessing creative performance, and leveraging data-driven insights to enhance content and marketing strategies.
• Communication Skills: Exceptional communication and interpersonal abilities, with a genuine skill in understanding people, fostering relationships, and collaborating effectively with creators and internal teams.
• Strategic Mindset: Ability to connect creative actions with broader business objectives, effectively prioritize tasks, and make informed decisions in a dynamic setting.
• Ownership and Initiative: Proactive, ambitious, and results-driven mindset, willing to take ownership, resolve issues independently, and make extra efforts to achieve superior outcomes.
• Commitment and Availability: Capacity to invest necessary time and energy into a demanding, growth-focused role while maintaining high-quality execution standards.
• Remote Working Skills: Strong organizational capabilities and ability to work autonomously, manage multiple priorities, and collaborate effectively in a fully remote context.

Benefits

• Competitive Salary: Earn between €5,000 and €10,000 monthly, based on experience level and role suitability.
• Permanent Employment: Enjoy a stable, long-term employment opportunity with growth potential within an expanding business.
• Fully Remote Work: Work from anywhere in the world.
• Flexible Working Hours: Benefit from flexible scheduling while maintaining focus on campaign delivery and business results.
• Professional Development: Gain access to over €100,000 in advanced creative training aimed at enhancing your strategic and creative skills.
• Performance-Based Incentives: Opportunity to engage in success-sharing arrangements linked to overall business performance.
• Strategic Ownership: Manage creator processes and influence the creative direction of campaigns for established consumer brands.
• Close Leadership Collaboration: Directly collaborate with company founders, contributing ideas and gaining insight into strategic business decisions.
• Career Growth: Grow your expertise in influencer marketing, creative strategy, creator partnerships, and performance-focused content development.