About the role
We are seeking an experienced Head of Marketing to lead our marketing department in Dubai, UAE. As a strategic marketing leader, you will have the opportunity to shape the future of a leading sports and events business by building high-performing teams, owning the full new business funnel, and driving growth across multiple brands.
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The role
In this position, you will set the marketing vision and strategy for all brands, academies, camps, and events. You will lead a multi-disciplinary team responsible for brand, content, digital, social media, and design. Your responsibilities include owning the new business funnel and its targets for every program, collaborating closely with sales and operations, and managing partner and sponsor relationships to secure retention and renewal. Additionally, you will identify opportunities to generate additional revenue by offering the department's services to external companies. You will report to the Commercial Director.
What you'll do
Strategy and growth
- Develop and implement a marketing strategy across all brands and divisions, with clear plans for execution.
- Build and own the marketing funnel for every academy and program, from awareness and lead generation through to trial, enrollment, and conversion.
- Set targets at each stage of the funnel, track performance, and take corrective action to deliver new business growth.
- Drive customer acquisition and support retention strategies across all academies and camps.
- Conduct regular market analysis to identify trends, opportunities, and competitive insights.
Commercial and partnerships
- Manage partner and sponsor relationships, ensuring contracted rights and deliverables are fulfilled.
- Report value back to partners and secure retention and renewal of agreements.
- Generate leads and revenue for both internal divisions and external clients.
- Make full use of CRM and marketing automation tools, and support the development of new CRM capabilities.
Brand and performance
- Ensure consistent brand messaging and positioning across all brands, channels, and initiatives.
- Establish and monitor KPIs and funnel metrics to measure campaign effectiveness.
- Oversee all marketing budgets and channel spending to ensure efficient use of resources.
- Integrate marketing with sales and operations to ensure joined-up strategies.
Leadership
- Lead and develop a team including the Brand Manager, Content Lead, Digital Marketing Executive, Social Media Executive, Graphic Designer, and Marketing Admin.
- Create a collaborative, positive culture within the team and with internal stakeholders.
- Build an environment where colleagues can grow and reach their potential.
Qualifications
- Bachelor's degree in Marketing or a related field.
Experience
- At least 10 years of professional marketing experience.
- At least 5 years leading mid-size marketing teams across design, content creation, digital marketing, and brand management.
- Experience line managing a Brand Manager or senior brand function.
- Proven experience building a marketing funnel, setting stage-by-stage targets and delivering against them.
- Experience managing partner or sponsor relationships, including activation, reporting, and renewal.
- Proven track record in brand strategy, promotional campaigns, and digital marketing.
- Experience supervising video and photo content creation, graphic design, and social media is desirable.
- Experience in sports marketing, PR, or market research is an advantage.
Knowledge and skills
- Proficiency in digital channels, CRM systems, and marketing automation tools.
- Ability to use data and market research to inform marketing decisions.
- Strong knowledge of current media trends.
- Excellent project management, time management, and multitasking skills.
Attributes
- An inspiring leader who motivates diverse, multicultural teams.
- Leads by example, with a growth mindset.
- Excellent communicator who builds genuine relationships with colleagues and partners.
- Able to turn potential conflict into opportunities for mutual understanding.
- Creative thinker with strong decision-making skills.
- A passion for sport is desirable but not essential.
What we offer
- A competitive salary package.
- Tax-free salary.
- Annual flight allowance.
- Private medical insurance.
- End-of-service benefit.
- Access to lifestyle discounts.
