Head of Marketing

About the Role
The company is seeking a Head of Marketing to establish and direct the marketing function across the UAE, GCC, India, and international markets. This highly execution-oriented leadership position will involve developing the company's Go-to-Market (GTM) strategy, managing OEM/technology partner marketing, demand generation, campaigns, events, content, digital marketing, and sales enablement. The Head of Marketing will collaborate closely with the CEO, Sales, Business Development, Solutions/Pre-Sales, and technology partners to align the company's capabilities with market opportunities and generate a qualified sales pipeline.

Key Responsibilities
1. Marketing & GTM Strategy

• Develop and execute the company's annual marketing and GTM strategy.
• Define target industries, personas, accounts, and priority markets.
• Build GTM plans around key offerings such as Data & Analytics, Finance Transformation, Digital Transformation, AI, IT Consulting, Managed Services, and Staff Augmentation.
• Develop market positioning, messaging, and value propositions for the company's services and solutions.
• Align marketing priorities closely with sales pipeline and revenue objectives.

2. OEM & Technology Partner Marketing

• Own marketing relationships and GTM initiatives with the company's OEM/technology partners.
• Build joint GTM plans, campaigns, webinars, workshops, and events with partners.
• Coordinate MDF/co-marketing budgets and ensure effective utilization.
• Develop partner-specific messaging, solution campaigns, and collateral.
• Identify opportunities to leverage partner ecosystems for lead generation and market access.
• Coordinate partner participation in industry events and the company's-led initiatives.

3. Demand Generation & Campaigns

• Plan and execute integrated B2B demand-generation campaigns across email, LinkedIn, digital, events, and account-based marketing.
• Build campaigns around specific industries, business problems, technologies, and solutions.
• Develop ABM programs targeting strategic enterprise accounts.
• Manage lead-generation activities and ensure leads are properly handed over to Sales.
• Track campaign performance, MQLs, SQLs, opportunities, and pipeline contribution.
• Continuously optimize campaigns based on ROI and conversion performance.

4. Events & Field Marketing

• Own the company's participation in industry conferences, technology events, and partner events.
• Plan the company's-hosted roundtables, executive sessions, webinars, and workshops.
• Coordinate event strategy, sponsorships, branding, speakers, content, invitations, and follow-up.
• Work with Sales to convert events into meaningful meetings and opportunities.
• Build an annual events calendar aligned with target markets and industries.

5. Content & Thought Leadership

• Develop the company's content strategy and thought-leadership agenda.
• Drive the creation of case studies, solution briefs, whitepapers, blogs, presentations, newsletters, and customer success stories.
• Work with internal SMEs and partners to convert technical expertise into commercially compelling content.
• Support CEO and leadership positioning through LinkedIn and industry thought leadership.
• Build sector-specific content for industries such as Banking & Financial Services, Insurance, Manufacturing, Retail, and other enterprise segments.

6. Digital & Brand

• Own the company's website, LinkedIn presence, and other relevant digital channels.
• Improve website messaging, service positioning, SEO, and conversion journeys.
• Establish consistent company brand guidelines across proposals, presentations, campaigns, and events.
• Manage digital advertising and performance marketing where appropriate.
• Track website traffic, engagement, campaign attribution, and inbound leads.

7. Sales Enablement

• Work closely with Sales and Pre-Sales to create:
  • Pitch decks
  • Industry presentations
  • Solution brochures
  • Case studies
  • Battlecards
  • Account-specific marketing material
  • Proposal/RFP collateral
  • Campaign assets
• Create campaigns that directly support active sales priorities and strategic accounts.
• Maintain a centralized library of marketing and sales collateral.

8. Marketing Operations & CRM

• Establish marketing processes, calendars, campaign workflows, and reporting.
• Work with CRM/marketing automation platforms such as HubSpot to manage campaigns, leads, and attribution.
• Build dashboards covering marketing activity, lead generation, conversion, and pipeline contribution.
• Establish lead qualification, nurturing, and handoff processes with Sales.
• Maintain clean marketing databases and segmentation.

9. Market Intelligence

• Monitor competitors, technology trends, industry developments, and customer priorities.
• Identify emerging market opportunities and new service areas.
• Develop market and competitor intelligence to support GTM decisions.
• Identify potential strategic partnerships, industry associations, and ecosystem opportunities.

Leadership & Execution

• Build and manage the marketing team and external agencies/freelancers as required.
• Manage marketing budgets and prioritize activities based on commercial ROI.
• Develop quarterly marketing plans and performance reviews.
• Coordinate multiple internal and external stakeholders.
• Be comfortable doing the work, not just managing agencies.
• Establish a scalable marketing function suitable for a growing technology consulting company.

Key Success Metrics
The Head of Marketing will be measured primarily on business impact, including:

• Marketing-sourced and marketing-influenced pipeline
• Qualified leads/opportunities generated
• Strategic accounts engaged
• Campaign ROI
• Partner-generated pipeline
• Event-generated meetings and opportunities
• Website and inbound lead growth
• Conversion rates across the marketing funnel
• Content engagement and thought leadership reach
• Marketing spend efficiency
• Sales adoption of marketing assets

Ideal Candidate

• 8–12+ years of experience in B2B technology marketing, IT services, consulting, or enterprise software.
• Strong understanding of enterprise technology buying cycles.
• Experience working with OEMs, technology partners, and channel ecosystems.
• Proven experience in GTM, demand generation, ABM, and field marketing.
• Strong understanding of IT consulting/services sales.
• Experience working with Sales and Business Development teams.
• Strong written and verbal communication skills.
• Commercially minded and comfortable working with senior executives.
• Experience with HubSpot, Salesforce, or similar CRM/marketing automation platforms.
• Ability to manage agencies, vendors, events, and partners.
• Strong analytical and reporting orientation.
• Entrepreneurial mindset and willingness to operate hands-on in a growing organization.