About the Role
The Head of Marketing will report to the Marketing Director and manage a diverse team based in Riyadh. This role is pivotal in leading the brand, audience, and go-to-market strategy for LIONS Riyadh, aiming to establish the Festival as a premier platform within the creative industry in the region and a recognized part of the global LIONS community. The ideal candidate will be a highly motivated, dynamic marketing leader with a strong background in commercial collaboration and an ability to create products and positioning that reflect customer demand.
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Key Responsibilities
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Leadership
- Recommend team structures and delivery solutions based on requirements.
- Line manage senior marketers and specialists across various events.
- Collaborate with the Group Director to ensure appropriate resources meet agreed KPIs.
- Provide guidance, feedback, and inspiration to line reports.
- Build a high-performing, creatively ambitious marketing team aligned with LIONS brand standards.
- Encourage bold thinking, strong creative judgement, and audience-first marketing across the team.
- Champion the optimisation of marketing technology solutions and digital marketing practices.
- Ensure successful delivery of marketing campaigns aligned with agreed KPIs and strategy.
- Develop skills and competencies for line reports, ensuring clear development roadmaps.
- Foster collaboration across Marketing, Content, Creative, PR, Commercial, and LIONS teams.
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Analysis & Insight
- Monitor campaign performance, providing timely reports and recommending changes based on insights.
- Share insights with sales, event teams, and senior management to drive revenue opportunities.
- Track trends over time to build effective campaigns and ensure accurate data collection on registrations, surveys, etc.
- Build a culture of testing and metrics-driven decision making.
- Develop insights to shape messaging, positioning, and campaign strategy.
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Planning & Campaign Management
- Plan product marketing campaigns in coordination with marketing managers.
- Ensure adherence to operational plans, including timelines and budget trackers.
- Develop and oversee the annual marketing calendar for LIONS Riyadh.
- Build integrated campaign plans across various channels.
- Tailor campaigns to ensure clear messaging across audience segments for Saudi, regional, and international markets.
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Marketing Execution
- Identify target segments and key audiences, guiding the team to develop relevant messaging.
- Monitor digital marketing activity and adjust based on performance metrics.
- Manage relationships with strategic partners for maximum exposure.
- Ensure all marketing collateral meets brand standards and is consistently high quality.
- Protect the integrity of the LIONS Riyadh brand across every audience touchpoint.
Key Performance Indicators
- Development of value propositions and go-to-market strategies in collaboration with commercial leads.
- Ongoing strategies for customer insight and engagement.
- Delivery of marketing campaigns in alignment with business objectives, respecting timelines and budgets.
- Building brand awareness and demand for LIONS Riyadh.
- Driving engagement with target audiences.
- Delivering strong digital engagement and return on marketing investment.
Qualifications
- Degree or professional background in marketing, communications, media, business, or related fields is advantageous.
- Extensive senior-level marketing experience in major events, media, or premium global brands.
- Proven track record in launching, repositioning, or scaling brands.
- Strong experience in managing agencies, budgets, and cross-functional teams.
- Knowledge of market dynamics in the Middle East, especially Saudi Arabia, is preferred.
Skills & Qualities
- Excellent communication skills in Arabic and English.
- Strong analytical and financial modelling capabilities.
- Self-starter with ability to work autonomously, thriving in a changing environment.
- High creative judgment and understanding of brand positioning and audience development.
- A genuine interest in creativity, marketing, media, and emerging trends.
Core Benefits
- Medical Insurance for individual and family
- Annual leave of 28 days
- Remote working on Sundays
- Work from anywhere for 2 months each year
- School fees contribution of 40,000 SAR per child per year for up to three children
- Wellbeing Benefits
- Residency visa and yearly dependent fees support
- Individual annual flight allowance for expatriates
Local Relocation Package:
- Paid flight to Riyadh for individual and family
- 30 days accommodation or suitable serviced apartment from arrival or a one-time payment of SAR 5,000
- Up to SAR 2,500 reimbursement for shipping goods/excess baggage costs
International Relocation Package:
- Paid flight to Riyadh for individual and family
- 60 days of accommodation or suitable serviced apartment from arrival or a one-time payment of SAR 5,000
- Up to SAR 2,500 reimbursement for shipping goods/excess baggage costs
- Paid flight home for individual and end-of-service gratuity payment when leaving the company (if applicable)
Tahaluf champions energy, ambition, and diversity, welcoming applicants from all backgrounds and ensuring a supportive, inclusive environment. If you require adjustments during the interview process, please let us know.
