About the Role
The Head of Marketing will report to the Marketing Director and manage a diverse team based in Riyadh. This role will lead the brand, audience, and go-to-market strategy for LIONS Riyadh, aiming to establish the Festival as a pivotal creative industry platform in the region and a recognized part of the global LIONS community. The successful candidate will be a highly motivated marketing leader with a history of commercial collaboration to develop products and positioning reflective of customer demand.
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The individual will need a combination of brand thinking, creative judgement, audience insight, and commercial marketing expertise to build desire around a premium global brand while ensuring cultural relevance to Saudi Arabia and the wider Middle East. This role involves managing a diverse team of managers and specialists, driving creativity, and ensuring marketing strategies are data-driven and innovative.
Key Responsibilities
Leadership
- Recommend team structures and delivery solutions based on requirements
- Line manage senior marketers and specialists across a range of events
- Provide guidance, feedback, and inspiration to direct reports
- Build a high-performing, creatively ambitious marketing team that meets LIONS brand standards
- Champion bold thinking and strong creative judgement across the team
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
Analysis & Insight
- Monitor campaign performance and recommend changes based on data insights
- Analyse trends and build effective campaigns based on audience insights
- Ensure timely data capture and adherence to data management policies
- Track brand awareness and consumer perception to understand market relevance
Planning & Campaign Management
- Plan integrated product marketing campaigns that align with strategic objectives for events
- Develop and oversee the annual marketing calendar for LIONS Riyadh
- Monitor engagement with media, associations, industry partners, and social media influencers
Marketing Execution
- Guide the team in developing target personas and value propositions
- Ensure timely communications across all marketing channels
- Oversee the production of all marketing collateral ensuring they meet brand guidelines
- Ensure the LIONS Riyadh brand is represented consistently across all campaigns
Key Performance Indicators
- Develop value propositions and go-to-market strategy in collaboration with commercial leads
- Implement ongoing customer insight and engagement strategies
- Drive qualified registrations, ticket sales, and attendance from target segments
- Increase engagement with CMOs, creative leaders, agencies, and emerging talent
Qualifications
- Degree or professional background in marketing, communications, business, or related fields
- Significant senior-level marketing experience in events, creative industries, or premium brands
Experience
- Proven track record in launching and scaling brands in competitive markets
- Strong experience in developing integrated marketing campaigns across multiple channels
- Experience managing agencies, partners, budgets, and cross-functional teams
Skills & Qualities
- Strong written and oral communication skills in Arabic and English
- Excellent quantitative and analytical skills with proficiency in Excel and PowerPoint
- Collaborative with a strong creative judgement and understanding of brand positioning
- Comfortable working in a fast-paced environment with high expectations
Core Benefits
- Medical Insurance for individual and family
- Annual leave – 28 days
- Remote working on Sundays
- Flexibility to work anywhere for 2 months every year
- School fees contribution, up to 40,000 SAR per child per year (maximum of three children)
- Wellbeing benefits and residency visa including yearly dependent fees
- Individual annual flight allowance for expatriates
Relocation Package (if eligible)
- Paid flight to Riyadh for individual and family
- Accommodation or suitable serviced apartment for 30/60 days upon arrival
- Up to SAR 2,500 reimbursement for shipping goods/excess baggage costs
- End-of-service gratuity payment when leaving the company (if applicable)
We are committed to creating a rewarding and inclusive environment. We celebrate diversity and welcome applicants from all backgrounds, considering relevant qualifications and merit. We provide a disability-friendly atmosphere and encourage those requiring assistance to participate in the interview process to reach out.
