About the Role
The Head of Marketing will lead the creation of brand credibility, market visibility, and a strong demand-generation engine from inception. This role requires a strategic, hands-on leader with expertise in luxury branding, performance marketing, and market localization, working closely with digital and design teams to deliver premium brand execution and measurable business growth.
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Key Responsibilities
Brand Building & Trust Creation
- Act as the brand ambassador, ensuring credibility, consistency, and trust in the market.
- Position the brand as a luxury, European-inspired, design-led developer with strong local relevance.
- Develop compelling brand narratives focused on aspiration, reliability, and long-term value.
Demand Strategy & Funnel Ownership
- Design and manage the full customer journey: Awareness → Consideration → Engagement → Conversion → Advocacy.
- Identify micro-engagement touchpoints across digital and physical platforms.
- Implement tracking and analytics to monitor behaviour and optimise performance.
- Partner with Sales to align marketing output with revenue objectives.
Digital, Social & Physical Presence
- Oversee social media, SEO, website content, digital campaigns, and physical branding initiatives.
- Ensure consistent brand representation across all touchpoints.
- Localise content while maintaining a premium European design identity.
Campaign Planning & Execution
- Lead integrated campaigns for branding, project launches, and sales-driven initiatives.
- Define media mix, messaging frameworks, and budget allocation.
- Monitor campaign performance and continuously optimise ROI.
Sponsorships & Partnerships
- Identify strategic sponsorships aligned with luxury, lifestyle, and culture.
- Build partnerships with media platforms, luxury brands, and cultural institutions.
- Ensure all collaborations enhance brand equity and visibility.
Leadership & Team Building
- Build and lead high-performing teams across brand, performance, content, and partnerships.
- Collaborate closely with the Head of Digital for world-class creative execution.
- Manage agencies, vendors, and consultants effectively.
Key Deliverables (18–24 Months)
- Establish a trusted luxury brand presence.
- Create a fully measurable and scalable sales funnel.
- Deliver strong digital and physical brand visibility.
- Execute successful project and brand launches.
- Develop high-impact strategic partnerships.
Key Performance Indicators (KPIs)
- Brand awareness, perception, and trust.
- Project launch effectiveness and sales enablement.
- Brand consistency and quality.
- Marketing ROI and budget control.
- Team and partner performance.
Qualifications & Experience
- 10–15+ years of senior marketing leadership experience.
- Background in real estate development, luxury, lifestyle, hospitality, or premium brands.
- Proven experience building brands at early or growth stages.
- Strong digital, performance marketing, and analytics expertise.
- Excellent leadership, stakeholder management, and execution capability.
An executive-level compensation package aligned with UAE market standards.
