About the Role
The Head of MarTech & Personalisation ensures that every user is delivered the right service, offer, and communication at the right moment, driving engagement across multiple app verticals. As the company transitions from a ride-hailing service to a comprehensive super app featuring rides, delivery, intercity, food, groceries, and financial services, it is essential for users to explore beyond a single vertical. The SuperApp platform is tasked with enhancing multi-vertical growth and frequency through personalisation, with MarTech serving as the foundation for executing this strategy at scale.
This role resides within the SuperApp Platform and reports directly to the Product Director. The Head will define the strategy for personalisation and MarTech, lead a dedicated team, and ensure the effectiveness of personalisation in fostering multi-vertical growth.
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Key Responsibilities
- Set the strategy: Define the personalisation and MarTech strategy, identifying user segments and intents to determine service, offer, or messages tailored to each user, delivered at the appropriate times and via selected channels.
- Build the orchestration layer: Develop a system that determines what content users see, where, and when, including frequency control to prevent content overload, while allowing offer and advertising stakeholders to set their own rules.
- Personalise the main screen and cross-sell: Create adaptable layouts for each user, encouraging exploration of new verticals while increasing engagement with existing ones.
- Shape the MarTech stack: Evaluate current tools, establish criteria for building versus buying solutions, and unify platforms to facilitate seamless communication launches without manual integrations.
- Grow the communications platform: Manage triggered and segmented communication scenarios across several channels (push, in-app, email, messengers), including opt-out processes and quality of delivery.
- Build and lead the team: Develop a team focused on strong user discovery, rigorous experimentation, and achieving measurable outcomes rather than merely launching new features.
What Success Looks Like
- Enhanced personalisation leads to increased multi-vertical user adoption and higher order frequency.
- All communications and offers are managed through a single orchestration layer that is proven effective, with a well-regulated communication load.
- Marketing and vertical teams can independently launch segmented communications without requiring engineering resources.
Skills, Knowledge and Expertise
- Product Experience: Minimum of 8 years in product management within large-audience consumer products such as Marketplace, Super App, E-commerce, FoodTech, or FinTech.
- Leadership: At least 3 years of experience leading and mentoring product managers.
- Platform Products: Demonstrable success in building scalable, platform-based solutions in data-rich environments.
- MarTech & Personalisation: In-depth knowledge of MarTech ecosystems, personalisation strategies, and customer data management.
- Strategy: Ability to define a clear product strategy and roadmap aligned with business goals, translating them into effective product capabilities.
- Data & Experimentation: Strong data-driven approach with expertise in analytics, experimentation, and data governance practices.
- Stakeholder Management: Proven experience in fostering alignment across Marketing, Tech, Data teams, and organizational leadership.
- Communication: Business-fluent English proficiency (B2/C1+ or equivalent).
Why Join Us
- Play a pivotal role in challenging injustice by providing fair choices for millions across 47 countries.
- Advance your career through mentoring, career consulting, and learning programs.
- Collaborate with diverse teams globally and gain international exposure via our Global Talent Exchange Program.
- Participate in company-wide challenges, awards, and various sports activities, alongside employee-led social impact and volunteering initiatives.
- Work with driven individuals who encourage initiative, open dialogue, and personal growth.
- Enhance your language skills through co-financed courses and in-house speaking clubs.
Final benefits may vary depending on the location.
