Head of Organic Growth, Kraken Pro

About the Role
We are seeking a hands-on Head of Organic Growth to take charge of how the company Pro gets discovered and how interested traders transition into active users. At the company, understanding our brand ethos, mission, and the traders we serve is essential. This is a great opportunity to shape the future of organic growth within a leading firm in open finance.

Responsibilities

• Own organic acquisition strategy across SEO, content, social media, community, referrals, and partnerships to attract high-intent traders to the company Pro.
• Analyze conversion metrics; map the funnel from first touch to first trade, clearly reporting and identifying drop-off points to develop strategies for winning back traders.
• Work alongside Product and Design to audit and enhance user experience (UX) on landing pages, sign-up flows, onboarding, and in-product interactions, ensuring a seamless acquisition process.
• Utilize brand strength in every growth channel to create lasting trust beyond just reach.
• Gain an in-depth understanding of the company Pro and leverage product advantages for growth initiatives.
• Lead a lean team, providing guidance while remaining hands-on to implement, test, and refine strategies.
• Conduct experiments across various channels and funnel stages, prioritizing successful tactics and iterating on those that do not perform.
• Build clear dashboards and insights that outline growth drivers, barriers, and proposed action steps.
• Collaborate with Legal/Communications to ensure compliant and accurate messaging across platforms and regions.

What You’ll Bring

• 5+ years of experience in B2C acquisition or growth marketing, preferably within fintech, crypto, trading, or gaming, with a background in leading teams.
• A good understanding of product mechanics and user behavior, along with the ability to translate features into growth opportunities.
• Strong UX instincts, able to identify friction points in user flows and communicate solutions effectively.
• High competency in leveraging AI tools to enhance operational impact.
• Data-driven decision-making abilities, with comfort in analyzing funnels, cohorts, and conducting experimentation.
• Ability to work efficiently under pressure, understanding that market dynamics demand quick actions.
• A versatile marketing skill set across SEO, content, social media, lifecycle, and partnerships, with the capability to guide and execute tasks as needed.
• Good judgment on marketing strategies, knowing when to scale particular channels and tactics.
• Familiarity with trading culture and relevant industry language.
• Strong communication and leadership skills to align cross-functional teams towards shared growth objectives.

Additional Information

• Applications are accepted on an ongoing basis unless a specific deadline is mentioned.
• Applicants may redact or remove personal information like age or graduation dates from their resumes.
• We are committed to considering qualified applicants with criminal histories consistently with the San Francisco Fair Chance Ordinance.
• We promote diversity and inclusivity, welcoming applicants with diverse backgrounds and perspectives, and encourage you to apply even if you don't meet every requirement.
• Candidates may be asked to complete job-related assessments which help inform hiring decisions.
• We are an equal opportunity employer committed to preventing discrimination of any kind.