Head of Paid Marketing

About the Role We are looking to hire someone who can take full ownership of paid client acquisition at an eight-figure men's coaching company and to run a marketing turnaround. Your scope includes paid media, conversion, conversion-rate optimization, and email, while organic efforts will be a separate function you coordinate with, not run. Three years ago, this funnel produced a ROAS most operators would envy, but today it generates a fraction of its peak; this is where you come in and take over. You will report to the CEO and work closely with the founder. The goal is that within your first months, you will manage this function end to end. You will inherit a proven funnel, years of data, and the current team. Your mission will be to identify what broke, fix it, raise the standard of everything produced, and build a team that this business needs to scale to the next level. For the right person, this position carries a path to CMO. What You Will Own - Paid Media Strategy and Results: Direct the external media-buying partner on account structure and testing methodology. - Scaling and Budget Doctrine: Lead quality end-to-end, ensuring we acquire clients who can afford the program, manage CPM reduction, and assess the potential for expanding Google Ads, which currently outperforms Meta on ROAS. - Growth Economics: Own the revenue forecast from calls to costs, manage budget allocations across Meta, Google/YouTube, and Bing, and rebuild metrics monthly. - Creative and Messaging Direction: Oversee the creative flywheel, translating sales call insights into effective ads and messaging, ensuring every ad includes a hypothesis and rationale. You will write or direct copywriters as needed and maintain quality control on all creative output. - Compliance and Account Safety: Manage institutional knowledge regarding compliance, the final review of ads, and operation amidst platform restrictions after a handover. - Data, Tracking, and Attribution: Control conversion-event architecture, ensuring quality and effectiveness in lead acquisition, and collaborate with the media buyer on event routing and funnel data analysis. - Funnel and CRO: Lead structured split testing from ad to sale, determining the effectiveness of various funnel architectures. - Email Ownership: Manage email sequences and learning loops between email and paid content, maintaining results and integrating successful concepts back into the advertising pipeline. - Team Leadership: Inherit and raise the standard of the current team, ensuring high performance and making hiring decisions aligned with departmental goals. Establish processes and expectations for daily operations. - Competitor and Market Intelligence: Analyze competitor ads and VSLs to enhance our competitive positioning. - AI-First Operation: Utilize AI tools daily for operational efficiency, system building, and compliance pre-checks. What Winning Looks Like - In 6 months: ROAS returns to historical levels, revenue is increasing, and a self-sufficient marketing department is established without the founder’s input. - In 18 months: The business achieves unprecedented scale, with you positioned as CMO and eligible for profit-sharing linked to business growth. Key Requirements - Ran or led marketing for offers generating $1M+/month in the past 18 months—verifiable experience required. - Deep expertise in optimizing high-ticket call funnels focused on booked calls and sales, not just leads. - Proven experience in Meta media buying with advanced skills in creative-as-targeting, concept-level testing, and pixel conditioning, educated by industry experts. - Established track record of driving successful ad campaigns with measurable outcomes. - Experience managing a marketing team of 5+, setting visible high standards. - Background in building or improving marketing processes and enhancing creative team output. - Experience in compliance-sensitive environments, managing rapidly changing accounts. Nice to Have - Expert-level skills in Google Ads (preferably strong working competence). - Familiarity with emotional transformation niches, especially in marriage or relationship domains, with innovative concepts for marketing. - Proficiency with tools like Hyros, GoHighLevel, ClickFunnels, and experience with split-testing. - Entrepreneurial or intrapreneurial background. Work Requirements - Fully remote position, full-time, with core hours aligned to the European or Dubai time zones. - Performance Bonus: Annual bonus of up to 10% of your fee, tied to results fully within your control.