Head of Partnerships & Sales

About the Role
We are looking for a Head of Partnerships & Sales to drive the international expansion of the company's affiliate and strategic partnership business. This is a hands-on commercial leadership role focused on partner acquisition, deal execution, revenue generation, and building scalable sales operations. The ideal candidate will personally identify opportunities, negotiate with major partners, close deals, and generate measurable business results. Initially, you will leverage your network and commercial expertise to acquire high-value partners and establish successful sales channels. As the role evolves, you will have the opportunity to build and lead your own business development team while scaling partner acquisition and developing a predictable sales operation.

Responsibilities

• Strategic Partnerships & Business Development
  • Identify, approach, negotiate, and close high-value strategic partners across international markets.
  • Develop partnerships with crypto exchanges, wallets, affiliate networks, brokers, fintech platforms, iGaming companies, media groups, and other businesses with large customer audiences.
  • Leverage your existing professional network to accelerate partner acquisition and commercial growth.
  • Own the entire partnership sales cycle — from prospecting and outreach to negotiation, agreement, onboarding, activation, and revenue generation.
  • Build relationships with founders, C-level executives, commercial directors, and key decision-makers.
  • Negotiate commercial terms, affiliate commissions, revenue-sharing agreements, and long-term strategic partnerships.
  • Represent the company at major international conferences, industry events, and business meetings.
  • Identify and develop new partnership opportunities across crypto, fintech, brokerage, affiliate marketing, and adjacent industries.
• Sales Execution & Revenue Growth
  • Take direct ownership of partner acquisition and revenue targets.
  • Drive high-value deals and convert partnerships into active, revenue-generating relationships.
  • Develop commercial strategies to increase partner-driven sales volume and revenue.
  • Identify the most promising markets, partner segments, and distribution opportunities.
  • Build and manage a strong pipeline of potential partners and strategic deals.
  • Develop partner activation strategies to ensure new partnerships generate measurable commercial results.
  • Monitor partner performance, sales conversion, and revenue contribution.
  • Optimize commercial agreements and incentive models to improve partner productivity and profitability.
  • Establish predictable and scalable partner-driven sales processes.
• Building & Scaling the Sales Team
  • Lead commercial activities personally, demonstrating a successful and repeatable sales approach.
  • Build and scale a high-performing business development and partnerships team as the direction grows.
  • Hire, onboard, coach, and develop sales professionals.
  • Establish clear sales targets, KPIs, pipeline management, and reporting standards.
  • Create effective prospecting, negotiation, onboarding, and partner development processes.
  • Build a performance-driven commercial culture focused on ownership, speed, accountability, and measurable results.
  • Continuously improve team productivity, sales conversion, and revenue generation.
• Market Expansion & Strategic Growth
  • Identify high-potential markets and partner segments for international expansion.
  • Develop market-entry strategies through strategic partnerships and distribution channels.
  • Build relationships with influential industry players, affiliate networks, and regional business leaders.
  • Explore new commercial models, distribution opportunities, and partnership structures.
  • Collaborate with Product, Marketing, Payments, Finance, and Operations to ensure successful partner onboarding and activation.
  • Translate market feedback and partner insights into commercial opportunities and product improvements.

Requirements

• 5+ years of experience in business development, B2B sales, affiliate partnerships, strategic partnerships, or commercial leadership.
• Proven track record of personally acquiring major partners, negotiating commercial agreements, and generating significant revenue.
• Strong experience in one or more of the following industries: crypto, fintech, forex/CFD brokerage, iGaming, gambling, affiliate networks, or other performance-driven digital businesses.
• Established professional network of affiliates, brokers, commercial partners, industry decision-makers, or distribution channels.
• Experience managing complex B2B sales cycles and negotiating high-value commercial agreements.
• Strong understanding of affiliate marketing, CPA, RevShare, hybrid commission models, and partner-driven acquisition.
• Demonstrated ability to develop commercial opportunities from scratch and turn them into measurable business results.
• Experience building or leading business development, partnerships, or sales teams, or the potential to grow into such a role.
• Strong commercial mindset with an understanding of revenue, sales performance, partner economics, and profitability.
• Ability to combine strategic thinking with hands-on sales execution.
• Entrepreneurial mindset, high level of ownership, proactivity, and results orientation.
• Excellent communication, relationship-building, and negotiation skills.
• Willingness to travel internationally and participate in conferences and business meetings.
• Fluent English (C1+).

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
• Work-life fit: remote or hybrid format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations (for example, company apartments in Cyprus).