Head of Sales UAE

About the Role
You will own Sancus sales in the UAE. This is a hands-on role where you will close deals yourself and manage a small commercial team daily. You will report to the CEO and work closely with our delivery and product teams. The UAE market is rapidly evolving with the launch of national eKYC, and you will be the key person to convert this opportunity into signed contracts.

What You Will Do

• Run deals end to end with UAE banks, EMIs, payment firms, and exchange houses: discovery, qualification, demo, proposal, negotiation, and signature.
• Build and own a qualified sales pipeline; walk away from deals that do not fit.
• Lead and coach a deal owner and an outreach specialist with clear weekly targets.
• Maintain HubSpot as the single source of truth and forecast accurately.
• Collaborate with delivery and engineering teams to scope implementations and price proposals.
• Grow existing client relationships and establish new connections through partners such as data providers and consultancies.

Requirements

• 8+ years in B2B sales, including 4+ years selling regtech, KYC, AML, screening, or onboarding solutions to UAE financial institutions.
• Track record of personally closed deals in the €40k–200k range, with verifiable references.
• Working knowledge of CBUAE AML/CFT requirements, UAE Pass and Emirates ID verification, and goAML.
• Established network of compliance, risk, and operations leaders at UAE banks, EMIs, and payment firms.
• Experience managing at least one person or leading a sales pod.
• Strong discipline in using a CRM, maintaining forecasts, and applying a qualification framework.
• Must be based in Dubai or willing to relocate; proficiency in Arabic is a plus.

Benefits

• Competitive base salary plus variable pay based on contracted revenue.
• Direct access to the CEO and the opportunity to take real ownership of the market.
• A product that holds a structural advantage in the UAE as national eKYC is rolled out.