About the Role
We are looking for a digitally driven, highly creative and trend-focused Head of Social & Digital to lead the growth and development of the company's digital and social platforms across the GCC. The successful candidate will be responsible for building a strong digital presence for the brand, driving audience growth and engagement, and creating compelling content that resonates with luxury travel and lifestyle audiences. This is a hands-on role that combines social media strategy, digital publishing, content creation and audience development. We are looking for someone who lives and breathes social media, understands what makes content perform and can turn emerging trends into engaging editorial opportunities. From developing social media strategies and managing website content to independently creating Reels, TikToks and digital campaigns, the Head of Social & Digital will play a key role in shaping how the company connects with its audience across the region.
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Key Responsibilities
- Lead the social media and digital strategy for the company's GCC, focusing on Instagram, TikTok and emerging platforms, with the aim of driving audience growth, engagement and brand visibility.
- Stay ahead of platform algorithms, emerging trends and viral content formats, identifying opportunities to increase discoverability and organic reach.
- Oversee the day-to-day management and publishing of website content, including travel news, hotel openings, destination guides, interviews and editorial features.
- Develop and manage digital content calendars, balancing original editorial, syndicated stories, trending topics and commercial content.
- Optimise website content for SEO and audience engagement, using analytics to identify opportunities to grow organic traffic and readership.
- Independently conceptualise, film, edit, and publish social-first content, including Reels, TikToks, carousels, Stories and short-form videos.
- Create engaging captions, headlines and visual storytelling formats, demonstrating strong proficiency in CapCut, Canva and other relevant content creation tools.
- Capture and publish content on location at events, hotel openings, press trips, and brand activations, working confidently with smartphone photography and videography.
- Collaborate with editorial and creative teams to adapt print features, interviews, cover launches and international content into engaging digital and social formats.
- Develop original social media series, digital franchises and audience-led initiatives that strengthen the brand's identity and encourage community participation.
- Work with commercial teams to develop creative digital partnership opportunities and deliver sponsored posts, branded content, advertorials and integrated campaigns in line with client requirements.
- Build and nurture an engaged online community by managing audience interactions and identifying opportunities for influencer, creator and brand collaborations.
- Monitor social and digital performance through Instagram Insights, TikTok Analytics, Google Analytics and other relevant tools, preparing regular reports and using audience insights to refine content strategy.
- Benchmark the company against leading international luxury, travel and lifestyle media brands to identify opportunities for innovation and growth.
Requirements
- Proven experience in social media management, digital publishing and audience development, ideally within luxury, travel, fashion, lifestyle or media.
- Exceptional understanding of Instagram, TikTok, social media algorithms, emerging trends and viral content formats.
- Demonstrable experience growing social media audiences and driving measurable engagement and reach.
- Strong proficiency in CapCut, Canva and other relevant content creation and editing tools.
- Experience with website content management systems, SEO best practices and digital publishing workflows.
- Excellent copywriting skills, with the ability to produce engaging captions, headlines and digital editorial content.
- Confident filming, editing and independently publishing short-form video content.
- Experience using Google Analytics, Instagram Insights, TikTok Analytics and other digital reporting platforms.
- Strong understanding of luxury travel, hospitality, fashion and contemporary culture.
- A creative eye for visual storytelling, with an understanding of what makes content engaging and shareable.
- Excellent organisational skills, with the ability to manage multiple platforms, content calendars and deadlines simultaneously.
- A proactive, digitally obsessed and commercially aware mindset, with a genuine passion for social media and audience growth.
- Ability to work collaboratively with editorial, creative and commercial teams in a fast-paced environment.
