Head of Supply (Couriers)

About the Role
The Head of Supply is a key leadership role, responsible for managing supply performance across a diverse portfolio of markets. This position plays a critical part in ensuring efficient business operations while also building a supply model that supports future growth. The role combines two core mandates: running the business effectively and implementing transformative changes in the supply structure.

As a global ownership role, the Head of Supply has direct accountability for supply strategy, marketplace performance, economics, execution, and overarching transformation efforts.

Key Responsibilities
Marketplace Health

• Own the supply-demand balance by market, zone, and time of day based on marketplace efficiency inputs.
• Maintain courier availability, utilization, productivity, and overall marketplace health.
• Own geographic coverage gaps, supply density, and market expansion readiness.
• Build and maintain supply forecasting models with measurable accuracy targets.
• Own SLA achievement, done rate, acceptance rate, and other critical supply-side marketplace metrics.
• Identify structural marketplace issues early and drive corrective actions together with country teams and Product.

Supply Acquisition

• Own the end-to-end courier acquisition funnel from awareness through activation and completion of deliveries.
• Define and manage CAC targets, acquisition budgets, channel mix, and activation efficiency.
• Run digital, referral, offline, partnership, and local acquisition programmes across markets.
• Design scalable acquisition playbooks while adapting execution to local market realities.
• Build and maintain a structured experimentation framework to continuously improve acquisition efficiency and activation quality.
• Ensure acquisition is directly linked to marketplace demand rather than managed as an isolated growth function.

Supply Marketing

• Own global courier positioning and the courier value proposition.
• Define why couriers should choose, stay with, and prioritize our platform versus alternatives.
• Drive supply performance marketing together with the central Marketing team.
• Test and optimize creative, messaging, channels, and offers across acquisition and retention.
• Define communication strategy for active, lapsing, and reactivated couriers.
• Ensure courier communication supports both marketplace performance and long-term retention.

Budget & ROI Ownership

• Own and allocate acquisition, incentive, referral, supply marketing, and other relevant supply budgets.
• Define clear CAC, payback, ROI, and incremental impact frameworks for all supply investments.
• Build quarterly and annual budget plans with scenarios and clear business assumptions.
• Reallocate investment across markets based on performance, opportunity, and marketplace needs.
• Hold country teams accountable for supply investment efficiency.
• Ensure every material supply investment has a clear expected business outcome and measurable return.

Strategy

• Author and own the global supply strategy, updated annually and reviewed quarterly.
• Define how the supply model should evolve across different market maturity stages and business models.
• Build the country prioritization framework based on marketplace maturity, growth opportunity, economics, and strategic importance.
• Lead quarterly and annual planning cycles, including OKR-setting with country teams.
• Define the long-term evolution of courier, fleet, partner, and hybrid supply models.
• Identify structural opportunities to improve supply quality, scalability, cost, and competitive advantage.
• Ensure supply strategy supports new verticals, products, monetization models, and future business growth.

Operations

• Run weekly global supply business reviews with country teams.
• Maintain a clear view of performance, key risks, priorities, and required actions across all markets.
• Manage country escalations and unblock critical operational issues with speed.
• Build scalable operating standards while preserving necessary local flexibility.
• Drive cross-functional alignment across Product, Marketing, Finance, Legal, GR, Commercial, and Operations.
• Step into critical markets or projects when performance requires direct leadership intervention.
• Build strong accountability across country teams for execution and results.

Product

• Represent supply requirements in all relevant product roadmap decisions.
• Own prioritization of supply-side product needs based on business impact and marketplace performance.
• Maintain and prioritize the supply product backlog together with Product.
• Translate operational problems into scalable product solutions rather than relying on manual processes.
• Coordinate experiment sequencing, pilots, rollout planning, and post-launch evaluation.
• Ensure new products and business models have a viable supply operating model before scale.
• Lead the supply side of major change initiatives including new fleet models, fulfilment models, courier tools, and marketplace mechanics.

Analytics

• Own the supply performance framework across all markets.
• Own supply dashboards, country scorecards, and management reporting.
• Run regular funnel analysis, cohort analysis, marketplace diagnostics, and investment performance reviews.
• Build forecasting, scenario planning, and capacity models necessary for business planning.
• Track forecast accuracy and continuously improve planning quality.
• Ensure decisions are based on clear data and comparable metrics across markets.
• Shift the organization’s focus from merely reporting results to understanding the underlying trends and necessary changes.

Qualifications

• 7+ years in marketplace operations, supply growth, or platform scaling.
• Proven ownership of acquisition budgets ($1M+ annually).
• Experience leading multi-country or global teams of 8+ people.
• Track record of improving CAC and supply retention simultaneously.
• Background in on-demand logistics, ride-hailing, or food delivery preferred.
• Advanced level of English proficiency.

The Head of Supply is responsible for not only managing the existing supply organization but also building a global supply engine that can scale with the business. The individual should be comfortable navigating between operational execution, economics, strategy, product, and complex transformation topics. Success in this role involves ensuring optimal supply placement while continuously developing a more scalable supply model for the future.

Why Join Us

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams globally and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, and employee-led social impact and volunteering projects.
• Work alongside proactive individuals who encourage open communication and personal growth.
• Enhance language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.