About the Role
The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for the company on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.
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Essential Duties and Responsibilities
- Assist in the development and implementation of global PR and influencer strategies aligned with the company’s marketing calendar and brand objectives
- Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels
- Monitor market trends and competitor activity to support the company’s presence and innovation in the beauty and fragrance industry
- Support the growth and maintenance of the company’s influencer database, identifying new talent and nurturing relationships with content creators
- Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion
- Track and analyze influencer performance to inform campaign adjustments and improve ROI
- Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space
- Support the development of press materials including product information, press releases, and brand storytelling content
- Coordinate efforts to secure media coverage including features, interviews, and brand stories
- Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments
- Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns
- Use analytic tools to monitor and report on campaign performance
- Prepare campaign reports with insights and recommendations to inform future strategies
- Work with freelancers and external partners as needed, promoting a collaborative and creative working environment
- Collaborate with global teams to ensure consistent messaging and best practice sharing
- Support with influencer and VIP gifting
- Work closely with the product development team as well as suppliers to develop merchandise for PR packages
- Assist with influencer outreach
- Support with inquiries and requests received through our inbox
- Work closely with regional market teams to support influencer activations
Requirements
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field
- 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry
- Strong interpersonal and relationship-building skills
- Analytical mindset with experience in campaign tracking and reporting
- Passionate about the beauty and fragrance industry, with a good understanding of key trends and voices
- Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision)
- Strong organizational skills with the ability to manage multiple projects at once
- Proficient in Microsoft Office, especially Excel and PowerPoint
- Creative and proactive approach to problem solving and ideation.
Benefits
- Premium Medical/Dental/Vision coverage
- Find your Magic Days
- Volunteer Day
- Birthday Leave
- Egg Freezing Benefits
- Employee discounts on all company products
- Quarterly product gifting
