About the Role
We are looking for a creative, data-driven, and highly organized Influencer & Partnership Manager to join our Marketing team. In this role, you will develop and manage influencer marketing campaigns across the MENA region - identifying the right creators for our brand, negotiating partnerships, running campaigns from end to end, and analyzing performance to drive results.
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The ideal candidate understands the influencer landscape, social media trends, content creation, and audience behavior, while being equally comfortable working with performance data and regulatory requirements.
Key Responsibilities
- Develop and execute influencer marketing strategies aligned with overall marketing objectives.
- Research and identify relevant influencers, creators, and content partners across MENA markets.
- Build and maintain a database of influencers categorized by market, audience, platform, niche, and performance.
- Monitor emerging creators, social media trends, and new content formats.
- Evaluate influencers based on audience quality, engagement, reach, demographics, content quality, and brand fit.
- Manage influencer campaigns from initial outreach through execution, approval, publication, and reporting.
- Coordinate campaign briefs, deliverables, timelines, content approvals, and publishing schedules.
- Communicate with influencers, agencies, and external partners on a daily basis.
- Negotiate rates, deliverables, usage rights, and campaign terms.
- Ensure all influencer content follows brand guidelines and approved campaign messaging.
- Work closely with the Compliance team to review and obtain approval for influencer content before publication, ensuring all content meets applicable regulatory requirements, disclaimers, and internal policies.
- Coordinate with internal teams including Social Media, Content, Design, Performance Marketing, and Compliance.
- Build strong, long-term relationships with influencers, creators, and agencies.
- Manage influencer communication and ensure timely delivery of agreed content.
- Develop an ambassador/creator network for ongoing collaborations.
- Identify opportunities for exclusive or long-term partnerships.
Requirements
- 2–4 years of experience in influencer marketing, social media, digital marketing, or a similar role.
- Strong understanding of the MENA influencer and social media landscape.
- Proven experience managing influencer campaigns from start to finish.
- Strong knowledge of Instagram, TikTok, YouTube, and other major social platforms.
- Good negotiation and communication skills.
- Strong analytical and reporting skills, with the ability to evaluate influencer performance using data and audience insights.
- Excellent organizational and project management skills.
- Creative mindset with a strong understanding of social media content.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Strong attention to detail, particularly when reviewing content and campaign requirements.
- Fluent English; Arabic is a strong advantage.
Preferred Qualifications
- Experience in financial services, fintech, investment, or other regulated industries.
