Internal Communication Designer

About the Role
The Internal Communications Designer plays a mission-critical role in ensuring that all organizational messages are visually clear, brand-compliant, and delivered at the speed required to support business continuity, associate engagement, and transformation. This role combines visual design expertise, creative direction, and multichannel communication proficiency for enterprise-wide campaigns and internal announcements. The designer ensures high-quality, bilingual visual content for email, internal platforms, and digital screens, enabling strong storytelling, organizational alignment, and seamless associate experience.

Key Accountabilities: Description

• Ensure that all visual outputs follow brand guidelines, tone, and internal communication standards.
• Deliver high-quality designs under tight deadlines and manage multiple concurrent requests.
• Produce optimized designs for email, internal platforms, digital screens, and other IC channels.
• Support enterprise campaigns (e.g., Ramadan, National Day, Cybersecurity, Kaizen) with creative design outputs.
• Lead creative ideation, concept development, and visual direction for internal campaigns and leadership messaging.

Key Accountabilities: Performance Indicators

• 100% adherence with no brand violations.
• Average turnaround time within 48 hours for standard requests; same-day for urgent alerts.
• 100% technical optimization (size, resolution, readability).
• Successful campaign delivery with improved engagement year-over-year.
• Delivery of compelling creative concepts for major campaigns (minimum 3 per year).

Major Activities

1. Design high-quality visual assets for all internal announcements, campaigns, policy updates, and leadership messages—transforming complex content into clear, engaging visuals.
2. Produce bilingual (Arabic & English) designs with mirrored layouts, accurate typography, and cultural sensitivity.
3. Create and adapt visuals across multiple channels (email banners, internal platform headers, thumbnails, digital screens) to ensure perfect rendering across Outlook, mobile, desktop, and signage systems.
4. Enforce strict brand governance by applying the brand identity framework—color systems, typography, spacing, and hierarchy—across all communication.
5. Lead creative direction for internal campaigns by developing visual concepts, campaign themes, mood boards, and design systems for major organizational initiatives.
6. Maintain and continuously enhance a template and asset library for internal communications to improve efficiency, consistency, and visual coherence.
7. Review and correct visuals submitted by departments or vendors to ensure accuracy, clarity, and full brand compliance before publishing.
8. Optimize visuals based on data and analytics, including email performance, click rates, intranet engagement, and viewing patterns.
9. Ensure accessibility and inclusive standards by applying readable typography, color contrast, and visual clarity suitable for all associates.
10. Support crisis and urgent communications by producing immediate visual content for weather alerts, safety notifications, system outages, and critical corporate updates.
11. Perform rendering, visibility, and quality checks across devices, browsers, and platforms before publishing.
12. Prepare and maintain structured file management systems, including version control, archiving, and retrieval of design files.
13. Generate weekly production summaries detailing completed work, timelines, and upcoming priorities to support IC planning and governance.
14. Coordinate with external creative and production vendors to ensure outsourced visuals meet quality and brand expectations.

Job Context

• The job has a direct impact on associate engagement, morale, productivity, and overall company growth.
• It serves as a strategic bridge between leadership and associates, ensuring transparency, trust, and alignment with the company's vision and mission.
• Maintains robust communication during times of change, transformation, or crisis.
• Directly influences organizational culture by embedding company values and behaviors into everyday communication.
• Key enabler of digital and business transformation, ensuring that communication accelerates change adoption, drives digital culture, and strengthens associate alignment with the growth agenda.

Framework, Boundaries & Decision Making Authority

• The job holder has the freedom to design and execute visual materials according to internal communication guidelines.
• The authority to enforce brand compliance on all internal visual outputs.
• Authority to approve/reject visuals from other departments based on quality and brand alignment.
• Responsible for delivering accurate, compliant visual assets under tight deadlines.
• Makes design decisions based on internal communication strategy, brand identity, and business urgency.

Organizational / Functional Strategic Focus

• Ensures strong visual communication supporting employee engagement and cultural alignment.
• Enhances clarity of internal messages through compelling visual storytelling.
• Supports change management and transformation initiatives with high-quality visuals.
• Accountable for strengthening brand consistency across all communication touchpoints.

Minimum Qualifications

• Bachelor’s Degree in Graphic Design, Visual Communication, Digital Media, or related field.

Minimum Experience

• 2–5 years of professional design experience in corporate, internal communication, or agency environments.

Job-Specific Skills

• Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma or similar design tools.
• Strong typography and layout skills.
• Ability to design bilingual (Arabic/English) content.
• Knowledge of email-safe design principles.
• CMS/intranet design experience (internal platform preferred).
• Strong attention to detail and branding discipline.

Languages

• English and Arabic fluency.

Special Certifications / Membership

• Adobe Certification, Graphic Design Diploma, UX/UI Fundamentals.

Competencies

• Ensures Accountability (Individual Contributor)
• Focuses on the Customer (Individual Contributor)
• Fosters Collaboration (Individual Contributor)
• Learns Through Reflection (Individual Contributor)
• Plans & Aligns (Individual Contributor)

Why Work for Us?
With a truly international footprint and more than three quarters of a century of commercial success behind us, we are today, not only a leading employer across the MENAT region, but also offer exciting opportunities worldwide. Our values guide the way we work with our business partners, within our communities, and with each other through Respect, Innovation, a Pioneering Spirit, and Empowerment.