Jr CRM Specialist

The company is seeking a Jr CRM Specialist to own the end-to-end design, execution, and optimization of highly complex lifecycle campaigns. You’ll bring deep technical expertise, ensuring our CRM flows are automated, scalable, and personalized, while serving as the go-to CRM expert for the business. This role reports to the CRM Manager.

Location
Dubai, United Arab Emirates

What you’ll do:

• Lifecycle Campaign Architecture – Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.
• Complex CRM Logic Implementation – Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
• Own Strategic Projects – Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.
• Technical Execution – Manage complex CRM workflows, integrations, and troubleshooting.
• Data-Driven Optimization – Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.
• Stakeholder Collaboration – Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.
• Platform Expertise – Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.

Preferred Qualifications:

• 2+ years of hands-on CRM experience in fast-paced B2C environments is a must; experience in fintech is highly preferable.
• A proven track record in building and managing complex automated campaigns in enterprise-level CRM platforms (e.g., Braze, CleverTap, Iterable) is a must.
• Proven expertise in implementing advanced CRM logic — including Liquid scripting, dynamic content, webhooks, and connected content.
• Strong understanding of customer segmentation, lifecycle marketing, and data flows.
• Comfortable working with data (SQL, analytics dashboards, A/B testing).
• Familiarity with HTML/CSS for email development is a plus.
• Excellent communication skills, with the ability to translate technical concepts into business insights.
• Strong problem-solving skills and attention to detail.