Junior In-App Media Buyer

About the Role:
As a Junior In-App Media Buyer, you will help launch, manage, and optimize in-app advertising campaigns across international markets, with a focus on European Tier 1 and Tier 2 countries. This role offers an excellent opportunity to develop your expertise in mobile user acquisition, campaign performance analysis, and creative strategy. You will learn to work with industry-leading advertising platforms, analyze audience behavior, and identify opportunities to improve campaign results. Through hands-on experience with data analytics, market research, and campaign optimization, you will contribute directly to acquisition performance and growth. You will collaborate with experienced professionals in a fully remote, international environment that encourages curiosity, initiative, and continuous learning. This is an ideal opportunity for an analytical and creative individual looking to build a career in performance marketing and mobile advertising.

Accountabilities:

• Launch and manage in-app advertising campaigns, learning to set up campaigns from scratch and target audiences across European Tier 1 and Tier 2 markets.
• Prepare, organize, and analyze campaign data using tools such as Unity Ads, Binom, Tableau, Excel, and Google Sheets.
• Research target markets, investigate local audience preferences, and use competitive intelligence and spy tools to identify successful advertising approaches.
• Develop creative briefs based on market insights, audience behavior, and advertising trends.
• Monitor and optimize campaign performance, including working with publishers within the Unity Ads ecosystem.
• Conduct cohort analysis to evaluate campaign effectiveness, understand user behavior, and identify opportunities for improvement.
• Track key performance indicators, draw actionable conclusions from data, and contribute to ongoing user acquisition optimization.
• Stay curious about new markets, creative formats, and emerging advertising trends to support campaign growth and performance.

Requirements:

• Strong analytical skills and a genuine interest in numbers, spreadsheets, and data-driven decision-making.
• Proficiency in Excel or Google Sheets, with the ability to interpret data, identify patterns, and draw logical conclusions.
• An interest in advertising creatives and a basic understanding of marketing funnels, including the ability to recognize effective creative trends and understand why they resonate with specific audiences.
• Strong research skills and curiosity about different markets, cultures, and consumer behavior.
• A proactive, solution-oriented mindset, with the ability to investigate questions independently, take initiative, and seek practical answers.
• A willingness to learn new advertising platforms, analytical tools, and campaign optimization techniques in a fast-paced, international environment.
• Experience with teaser advertising networks is a plus, as their campaign structures can be similar to in-app advertising.
• Previous exposure to in-app advertising within the GameDev sector, particularly through platforms such as Moloco, AppLovin, Mintegral, or Unity Ads, is an advantage.
• Familiarity with Facebook advertising is considered a plus.

Benefits:

• Fully remote work: Flexibility to work remotely within the supported locations.
• Full-time opportunity: A chance to develop your skills and build a long-term career in mobile advertising and performance marketing.
• Professional development: Access to training compensation to support continued learning and skill development.
• Home office support: Assistance with setting up a comfortable and productive remote workspace.
• Mental health support: Resources to support employee well-being.
• Sports and wellness: Support for sports activities and access to massage services.
• Healthcare and personal services: Benefits covering dental services, veterinary services, and automotive services.
• Family support: Children's allowance to help support family needs.
• Language learning: Access to language courses to strengthen communication skills and support international collaboration.
• Learning resources: Support for books, stationery, and other professional or educational materials.
• Flexible benefit options: A benefit cafeteria offering a range of additional perks to suit different needs.