About the Role
The Lead, Consumer Insights and Analytics plays a critical role within the Global Media & Customer Strategy organization. This position leverages data, analytics, and emerging technologies to enhance marketing effectiveness, audience strategy, guest acquisition, and commercial performance. The role is responsible for developing scalable analytics solutions, self-service tools, and actionable insights that empower data-driven decision-making throughout Media & Customer Strategy. Collaborating closely with teams such as Media, CRM, Consumer Insights, Brand Marketing, Revenue Management, Onboard Revenue, and the Contact Center, the Lead will identify growth opportunities and support data-driven decision-making across the guest lifecycle.
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This position is based onsite in Miami and is ideal for a collaborative self-starter with strong analytical capabilities, business acumen, curiosity, and storytelling skills to translate complex data into strategies that drive measurable business impact.
Essential Duties and Responsibilities:
- Derive insights to create innovative strategies and help better understand, reach, and engage guests.
- Apply findings from benchmarking, research, trend forecasting, marketing performance, and guest behavior to support marketing and business strategies.
- Develop scalable analytics solutions, dashboards, and self-service tools for monitoring performance and decision-making.
- Utilize AI, automation, and machine learning models to enhance analytical efficiency and generate repeatable insights.
- Conduct ad-hoc analyses using various data types, databases, and desktop research.
- Build business acumen to connect marketing activities, guest behavior, and business performance into simplified narratives.
- Develop and measure KPIs that align with Media & Customer Strategy priorities and identify opportunities for adjacent Commercial teams.
- Democratize insights by translating complex analyses into clear recommendations and self-service resources.
- Collaborate cross-functionally to create and share analyses and growth opportunities that enhance organizational knowledge and improve decision-making.
- Perform other assigned duties as required.
Qualifications, Knowledge and Skills:
- Four-year Bachelor's degree or equivalent required; minimum five years of related analytics experience and/or training.
- Strong written and oral communication skills; ability to work effectively with all personnel levels.
- Ability to identify root causes of complex problems and develop solutions.
- Data-driven critical thinking to recognize strengths, weaknesses, and opportunities.
- Strong aptitude for transforming complex data into concise and engaging stories.
- Experience in project management and collaborating with teams for strategic decision-making.
- Meticulous attention to detail, ensuring accuracy in data and insights.
- Proficiency in SQL, Power BI, Advanced Excel, and PowerPoint.
- Preferred experience with LLMs for data analysis, AI coding agents, and Python/R.
Physical Demands:
- Regularly required to sit, stand, write, and review documents.
Additional Information:
- Equal employment and promotion opportunities are provided without discrimination or harassment based on any characteristic protected by law.
- No immigration sponsorship is offered.
- This is a direct search position; agency applications will not be accepted.
