Live Events Marketing Manager

About the Role
This Isn't Just A Role - It's A Position Within A Global Lifestyle Powerhouse. At The Group, you'll operate at the crossroads of culture, entertainment, and commercial ambition - contributing to an ecosystem that spans hospitality, entertainment, real estate, and beyond.

The Opportunity
A Platform for Those Who Deliver. Whether you're in a frontline role, a specialist function, or a leadership position, every role presents an opportunity to make a meaningful impact.

Roles and Responsibilities
You Take Ownership. You Deliver With Precision. You approach your responsibilities with discipline, a clear understanding of what the business requires, and a consistent attention to quality - working collaboratively and focused, at all times, on delivering meaningful output.

• Develop and manage integrated marketing strategies for live events, DJ performances, residencies, and recurring event series.

• Work closely with the programming and events teams to develop, position, and grow event brands and concepts.

• Lead marketing campaign planning and execution across digital, social media, content, PR, and relevant promotional channels.

• Develop tailored marketing plans for individual events and event series, ensuring alignment with overall brand objectives.

• Oversee marketing timelines, campaign deliverables, and cross-functional coordination.

• Identify opportunities to strengthen brand awareness, audience engagement, and ticket sales.

• Act as a key marketing contact for artists, artist management, booking agencies, and external partners.

• Manage artist-related marketing requirements, including promotional plans, announcements, content assets, approvals, and contractual marketing deliverables.

• Coordinate communication between internal departments and external stakeholders to ensure smooth campaign execution.

• Build strong working relationships with artist teams and partners to maximise collaborative marketing opportunities.

• Lead the development of content strategies for individual event series, artist performances, and event brands.

• Work closely with creative, social media, and production teams to develop engaging, relevant, and platform-specific content.

• Oversee content calendars, campaign rollouts, and creative briefs.

• Identify content opportunities across the full event lifecycle, including pre-event promotion, live event coverage, and post-event storytelling.

• Ensure all content reflects the positioning and identity of the respective event brand.

• Stay informed on emerging music, nightlife, cultural, and social media trends.

• 2+ years of relevant marketing experience, ideally within live events, music, nightlife, entertainment, or hospitality.

• Proven experience developing and managing marketing campaigns for live events, artists, or entertainment brands.

• Strong understanding of electronic music, DJ culture, artist marketing, and the international nightlife industry.

• Solid knowledge of digital marketing, social media, content strategy, and paid media.

• Experience working directly with artists, management agencies, promoters, and external partners is highly desirable.

• Strong project management, communication, and stakeholder management skills.

• Ability to manage multiple campaigns, brands, and events simultaneously.

• Creative and strategic mindset, combined with a hands-on approach to execution.

• Strong understanding of brand positioning, audience development, and event promotion.

• Flexibility to work around live event schedules, including evenings and weekends when required.

• The ideal candidate will be a marketing professional who understands the culture behind live music and nightlife, knows how to translate artist programming into compelling marketing campaigns, and has the creative vision and organisational skills to build event brands while delivering successful campaigns.

What Success Looks Like
Be Part of an Organisation That Recognises Delivery and Rewards Growth. You'll be part of a global, fast-growing business operating across some of the most distinctive destinations in the industry, working alongside a diverse, multicultural team united by shared standards, at a pace that supports real development and where consistent delivery is recognised across every function, brand, and territory.

You Connect
You recognise how your work affects the wider team, the guest, and the business, and you act accordingly.

You Represent the Brand
In every interaction, whether with a guest, a colleague, or a partner, you conduct yourself as a representative of the brand.

You Own It
You assume full responsibility for what falls within your remit, and you see it through to completion with minimal oversight.

You Deliver
Your work is accurate, timely, and consistently meets the standard expected, while understanding how it connects to the wider business, team output, and commercial results.

You Grow
You receive feedback constructively, develop your capabilities with intent, and approach every challenge as an opportunity to improve.

Ready to Join the Tribe?
If You Want to Play at the Highest Level, We’d Like to Hear from You. If you're inspired by high-performance environments, energised by possibility, and driven to deliver work that truly stands out.