About the Role
As a Manager in the Customer Solutions Centre, you will lead the commercialization, go-to-market strategy, and growth of a co-badge credit portfolio in the UAE. This role involves defining product tiers, consumer value propositions (CVPs), pricing, and interchange inputs. You will drive issuer adoption, manage engagement with key ecosystem stakeholders, and support the successful launch and scale-up of co-badged credit card programs aimed at expanding portfolio size, activating spending, and generating revenue.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Key Responsibilities
Product Strategy & Portfolio Management
- Define the co-badge credit product strategy, roadmap, tier architecture, pricing/CVP inputs, and interchange approach with Business Development and central product teams.
- Align product plans with the company regional objectives, UAE market dynamics, regulatory requirements, and issuer/customer needs.
- Monitor adoption, spending behavior, profitability, and portfolio performance to refine strategy and investment priorities.
Consumer Value Proposition (CVP) Development
- Design differentiated CVPs across mass, affluent, premium, and ultra-premium tiers in collaboration with central product teams.
- Develop benefit frameworks spanning travel, lounge access, dining, entertainment, rewards, cashback, digital/e-commerce, insurance, and protection.
- Build business cases, ROI assessments, and recommendations for new benefits and proposition enhancements.
Partnership Management
- Act as the product lead for partner engagement, aligning product standards, customer experience, branding, and acceptance strategies.
- Identify strategic partnership opportunities and coordinate joint product development, launch plans, governance forums, and market expansion activities.
Issuer Engagement & Product Customization
- Partner with issuing banks to develop customized propositions aligned with issuer customer strategies and scheme guidelines.
- Advise issuers on segmentation, rewards, pricing, benefit optimization, acquisition opportunities, and launch strategies through workshops and client engagement.
Product Commercialization & Go-to-Market
- Lead end-to-end product and customized CVP commercialization of co-badge credit products from concept to market launch.
- Support the Business Development team in developing go-to-market strategies for specific issuers and strategic merchants.
- Assist in business development efforts through product positioning, client presentations, and solution selling.
- Collaborate with the Central Product team to create sales enablement materials, product guides, competitive analyses, and commercialization toolkits.
- Track pipeline opportunities and support issuer acquisition and conversion activities.
Stakeholder Management
- Work closely with central product, Cardholder Services, partnership teams, issuing banks, company Account Management, Loyalty Services teams, and Finance and Pricing teams.
- Influence senior internal and external stakeholders to secure alignment on strategic product initiatives.
Performance Management
- Define product KPIs and success metrics.
- Monitor portfolio growth, new card issuance, spending and activation, revenue performance, benefit utilization, and customer engagement.
- Develop recommendations to improve product economics and cardholder value.
- Provide regular performance reporting and strategic recommendations to leadership.
Qualifications & Experience
- Deep understanding of consumer credit card products, portfolio economics, rewards, and loyalty programs.
- Experience developing and managing premium and mass-market card propositions.
- Demonstrated ability to build product strategies, business cases, and commercialization plans.
- Strong stakeholder management and influencing skills across senior client and internal audiences.
- Proven track record of launching and scaling payment or card products.
Success Measures
- This role will participate in Sales Incentive Plans with defined enablement, volume-based, and revenue-based targets.
- Achievement of annual business and product objectives.
Corporate Security Responsibility
All activities involving access to company assets, information, and networks come with an inherent risk to the organization. Therefore, it is expected that every person working for or on behalf of the company is responsible for information security and must:
- Abide by company’s security policies and practices.
- Ensure the confidentiality and integrity of the information being accessed.
- Report any suspected information security violation or breach.
- Complete all periodic mandatory security trainings in accordance with company’s guidelines.
