An exciting opportunity has arisen for a Manager in the Marketing and Consumer Intelligence team based in Riyadh, as part of the company's new strategy. The senior manager will focus on delivering client-centric solutions in consumer insight and marketing effectiveness. The role aims to accelerate top-line growth and deliver profitable results by addressing client opportunities and enhancing ROI through key business questions expertise.
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Responsibilities
- Develop, implement, coordinate, and manage ad hoc survey-based research service projects
- Receive and understand client briefs
- Create research designs, proposals, and budget preparations
- Contribute to contract negotiations
- Brief and train field staff
- Design questionnaires and interview/discussion guides
- Analyze data and information
- Develop conclusions and solid recommendations
- Present and report on work from proposal to analysis stage
- Analyze and evaluate results
- Control costs and manage budgeting
- Act as the main link resource to clients, fostering and maintaining close relationships with decision-makers
- Gather and summarize useful field data, and analyze secondary data
- Responsible for project management, maintaining close collaboration with key team members, including Analysts, Field Staff, and Administration.
Qualifications
- Minimum of 8 years of experience in a research-related field, ideally in retail, marketing sciences, or CRM
- Experience in custom/adhoc survey-based research, particularly in consumer insight or brand-tracking; digital analytics experience is an added advantage
- Strong analytical abilities with excellent writing, presentation, and communication skills in English
- Exceptional organizational skills and attention to detail, with the capacity to deliver results accurately and punctually
- Proven client-handling skills, capable of building relationships and adding value to projects
- Strong initiative, creative thinking, leadership, management, and interpersonal skills; self-motivated and enthusiastic.
