About the Role
As Manager of Games Partnerships & Activations, you will be an integral part of the Games team, collaborating with publishers behind some of the world's biggest gaming titles. This role involves managing daily partnerships and ensuring the delivery of publisher commitments across various platforms including marketing, in-game experiences, fan engagement, broadcasts, and festivals. You will be responsible for the complete partner workstream, ensuring that initiatives are executed on time, aligned with brand standards, and continuously improving the partnership experience.
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Duties and Responsibilities
- Develop and maintain strong relationships with assigned publishers; become a credible first point of contact to promote partnership progress.
- Convert publisher commitments into action, overseeing agreements and ensuring follow-through from both sides.
- Direct publisher needs to the appropriate internal teams, ensuring prompt responses to requests.
- Generate activation concepts for publishers, proactively suggesting innovative ideas for their involvement.
- Manage the calendar for publisher announcements and key marketing initiatives across blogs, social media, and trailers, ensuring alignment with deadlines.
- Collaborate with Corporate Marketing and Fan Marketing to drive co-marketing efforts effectively.
- Create and maintain operating frameworks, including asset specifications, guides, checklists, and post-mortem reports, to enhance each cycle.
- Conduct creative reviews for publisher-side assets, focusing on compliance and strategic alignment.
- Drive insights and market research to connect publisher initiatives with fan engagement strategies.
- Collect proof of delivery and engagement metrics to produce initial mini-reports for publishers and internal stakeholders, including your commentary and analysis.
- Identify and pitch new partnership and co-marketing opportunities.
- Align publisher communications and creative materials with the physical Footprint at the Esports World Cup (EWC) and Esports Nations Cup (ENC).
- Participate in the on-ground execution at EWC and ENC by linking stakeholders, addressing bottlenecks, resolving last-minute issues, and escalating risks promptly.
- Structure and enhance cross-functional workflows connecting publishers with Corporate Marketing, Fan Marketing, and Festival teams, ensuring clear ownership and effective delivery.
Education and Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years in IP collaborations, marketing, brand or partnership management, account management, or similar roles.
Knowledge, Skills, and Abilities
- Deep understanding of the gaming and esports industry, including familiarity with major titles and publishers, competitive landscapes, and current trends.
- Experience working with pop-culture IP including global brands and AAA video game developers.
- Strong marketing principles and community engagement strategies.
- Proven ability to build and nurture relationships with internal and external stakeholders while ensuring effective communication and follow-through.
- Experience working independently and proactively, with the ability to prioritize tasks and take initiative without supervision.
- Reliable and accountable with a track record of meeting deadlines and communicating risks or changes early.
- Proficient use of AI tools in a work environment, complemented by strong independent research, critical thinking, and judgment.
- Prior experience in Saudi Arabia and familiarity with local cultural nuances is highly desirable.
- Fluency in written and spoken English and Arabic.
- International agency experience is advantageous.
Benefits
- Relocation support
- Transportation allowance
- Competitive compensation
- Housing allowance
- VIP medical insurance
- Opportunity to work on an exciting new project alongside passionate professionals with the freedom to make a significant impact.
Diversity Disclaimer
We strive to cultivate a diverse organization where all members feel a sense of belonging, regardless of background or identity. By promoting a collaborative environment that values different perspectives, we believe we can achieve greater success collectively, especially in the esports sector.
