About the Role
This position is responsible for managing the delivery of national marketing campaigns for the company across priority service lines through the corporate team. The role includes the ownership of a national marketing plan for services outside the prioritized categories, as well as other commercial priorities such as digital health and business development. It entails leading the doctor marketing strategy from start to finish, overseeing the campaign permit process, and assisting the Senior Manager, IMC Corporate with front-door triage and weekly planning meetings to ensure all initiatives have designated ownership, a clear plan, and defined turnaround times. This position also manages coordination with IMC Cluster Managers and operates corporate gates for multi-regional projects according to the MCME marketing sign-off framework.
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Key Responsibility Areas
- National campaign delivery, rest-of-business, and commercial priorities
- Front-door triage and planning meeting support
- Campaign Permit Management
- Doctor Marketing Strategy
- Brand Compliance & Policy Adherence
- Data & Privacy Compliance
- Effective Team Leadership and Management
Required Education
- Essential: Post Bachelors’ qualification in Marketing, Communications, Business, or related field, with an emphasis on continuous learning
- Desired: Marketing and/or business qualification is advantageous
Required Experience
- Essential Minimum Experience: 6 - 8 years of relevant marketing experience, including national campaign or portfolio ownership and coordination across teams
- Desired Experience: Experience in healthcare or regulated industries; exposure to project management of multi-channel campaigns across digital and traditional platforms is beneficial
Required Job Skills and Knowledge
- Campaign Execution & Enablement
- Social Media campaign management
- Cross-cultural and cross-functional leadership
- Marketing Strategy & Planning Support
- Process Optimisation & Workflow Management
- Business process optimisation
- Data analytics
- Data analytics & reporting
- Lead Generation & Customer Lifecycle Management
- Marketing technology platforms (CRM, automation, analytics)
All applicants will be considered, with the understanding that preference will be given to designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the company.
