The role is responsible for driving data-informed strategies to accelerate customer acquisition, activation, retention, and revenue growth across the bank. This role leads the development and execution of growth initiatives, working cross-functionally with product, marketing, and data teams to optimize the customer journey. The ideal candidate combines deep analytical expertise with strategic business acumen, translating insights into scalable actions that deliver measurable growth.
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Responsibilities
- Analyze performance of acquisition channels (paid media, affiliates, referrals, SEO, etc.) to identify cost-effective growth levers.
- Monitor and optimize key KPIs such as CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), conversion rates, and churn.
- Conduct cohort and funnel analysis to assess user behaviour from acquisition, retention drivers, and product adoption patterns.
- Evaluate marketing campaign effectiveness through A/B testing, lift studies, and attribution models.
- Collaborate with data engineers and martech teams to improve data quality, tracking, and analytics infrastructure.
- Deliver growth forecasts and ROI models to support marketing planning and budget allocation.
Required Skills
- Tertiary-level qualification from an internationally recognized institution in Marketing, Business, Data Science, or a related field.
- 3 to 5 years of experience in growth marketing analytics, preferably in e-commerce.
- Proficiency with analytics tools such as Google Analytics, SEMrush, HubSpot, and others.
- Strong understanding of SEO, SEM, paid ads, and social media marketing.
- Ability to analyze large datasets and transform them into actionable insights.
- Experience with Excel or Google Sheets for data analysis and visualization.
Technical Competencies
- Web & Marketing Analytics
- Data Analysis & Reporting
- Marketing Automation & CRM Platforms
Behavioral Competencies
- Critical Thinking
- Problem Solving
- Collaboration
- Communication
Location
Riyadh, Saudi Arabia
