Manager - PR & Communications

About the Role
Manage all PR and communications activities within the Commercial Division's Marketing function, specifically in the PR & Events unit. This role will implement PR, media relations, corporate communications, openings and events, along with outbound sponsorship activations to protect and grow brand visibility and reputation.

Accountabilities

• Implement the approved PR and external communication plans across various destinations and attractions to strengthen brand visibility and reputation.
• Manage media relations and monitoring activities to secure accurate and timely coverage and to flag potential reputational issues early.
• Develop corporate communication content and messaging in alignment with brand guidelines to maintain consistency in external narratives.
• Facilitate PR and communication initiatives for openings and events by collaborating with internal teams and external partners to ensure successful launches.
• Coordinate outbound sponsorship activations with Marketing and Commercial stakeholders to achieve agreed brand and partnership outcomes.
• Apply effective media and channel selection to campaigns and announcements to effectively reach target audiences.
• Track and report on PR and media effectiveness to the Senior Manager - PR & Communications to support informed decision-making in communications.

Managerial Accountabilities

• Coach and develop PR & Events team members to enhance capabilities in PR, media relations, communications, and event delivery.
• Manage work allocation, performance objectives, and reviews within the PR & Events unit to ensure consistent and accountable delivery.
• Implement delegated budget and vendor controls for PR, events, and sponsorship activations to maintain spending within approved limits.
• Ensure adherence to the organization's communication governance, approval, and escalation processes to protect reputation and minimize risk.

Competencies
Leadership Competencies

• Lead by Great Example (Developing): Demonstrates some desired behaviors and values, seeks feedback for improvement.
• Exhibits Agility (Developing): Shows willingness to adapt and learn from new experiences.
• Articulates The Vision (Developing): Inconsistently conveys a clear understanding of the vision and works towards articulating it effectively.
• Develop & Empower Others (Developing): Supports team member development and seeks opportunities for mentoring.

Core Competencies

• Joint Effort (Proficient): Collaborates effectively within a team, valuing diverse perspectives.
• Outcome Orientation (Proficient): Sets clear goals, prioritizes tasks effectively, and identifies solutions to challenges.
• Yes to Fun! (Proficient): Maintains a positive attitude, fostering a fun working environment.
• Innovation & Creativity (Proficient): Applies innovative thinking to generate results and improvements.
• Customer / Guest Focus (Proficient): Delivers exceptional service and actively seeks customer feedback.
• Continuous Learning (Proficient): Proactively pursues personal and professional development opportunities.

Technical Competencies

• External Communication Planning & Strategy (Advanced): Crafts bold strategies that enhance brand visibility and reputation.
• Public & Media Relations (Advanced): Develops innovative media monitoring frameworks and strategies.
• Content & Media Production (Advanced): Leads impactful content creation to achieve business outcomes.
• Events Management (Advanced): Integrates event planning with broader marketing initiatives.
• Events Execution (Advanced): Optimizes resource management strategies for event execution efficiency.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• Preferred qualifications include any one of the following: CIPR Professional PR Diploma, APR - Accreditation in Public Relations, or CMP - Communication Management Professional.
• Minimum 7 years of total experience in a relevant field, including a minimum of 2 years in a supervisory role.