Manager, Product Management Marketing Digital Innovation & Marketing AI Champion

About
As Marketing Services (MS), the marketing strategy & execution arm of the company, we aim to focus on differentiated scalable and digital offerings that leverage our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our clients’ most profitable customer engagements and ultimately the company's preference with consumers.
We are seeking an experienced Marketing Services Product Manager with a superior understanding of the card portfolio growth drivers and important KPIs to track, blended with experience in targeted, data-driven marketing campaigns. This high-caliber marketing professional will have deep expertise in acquisition and engagement strategies, strong grounding in digital and data-driven marketing, and proven experience in driving innovation using AI and emerging technologies.

Role & Responsibilities

• Champion a culture of innovation within MS by proactively identifying innovation opportunities, benchmarking global trends, and introducing new methodologies and tools that redefine how the company and its clients approach customer acquisition and engagement.
• Grow MS revenue by designing and implementing next-generation, AI-enabled marketing solutions that are scalable across issuers, merchants, telcos, governments, and emerging ecosystem partners. These solutions will integrate the company's data assets, advanced analytics, and marketing technology to deliver end-to-end acquisition, engagement, and portfolio growth programs that materially differentiate the company in both traditional and new segments.
• Leverage AI, machine learning, and emerging marketing technologies to design and deliver innovative acquisition and engagement campaigns, working closely with creative agencies, media partners, and technology vendors to develop breakthrough concepts, new use cases, and differentiated execution models that elevate marketing performance.
• Identify and shape new scalable marketing plays for emerging segments (e.g., small merchants, large retailers, telcos, public-sector programs), adapting MS capabilities to fit their unique acquisition and engagement needs.
• Drive end-to-end digital marketing, including analytical review of media strategies and plans, troubleshoot and work with partners to propose successful results-driven digital marketing strategies.
• Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, and Reactivation.
• Support, plan, execute and measure targeted digital acquisition capabilities and digital marketing campaigns across Paid, Owned, and Earned channels.

Requirements

• Years of business experience, with a strong understanding of acquisition and portfolio management/spend campaigns.
• Proven experience applying AI, machine learning, and advanced analytics in marketing campaigns, including AI-driven segmentation, predictive modeling, automated targeting, personalization engines, or generative creative.
• Demonstrated track record of designing and deploying innovative acquisition and engagement programs across multiple segments, ideally across issuers, merchants, telcos, or government entities.
• Hands-on experience partnering with creative agencies, media agencies, and innovation vendors to build breakthrough concepts, test new technologies, and scale high-performing digital marketing initiatives.
• Strong background in performance marketing, digital media optimization, and measurement frameworks, with the ability to convert insights into high-impact strategy.
• Demonstrated capability to manage complex programs across multiple geographies and stakeholders, delivering measurable results and scaling successful pilots.
• Experience working in fast-paced, innovation-oriented environments (digital, fintech, telco, tech, or consulting) is a significant advantage.

Corporate Security Responsibility
All activities involving access to the company's assets, information, and networks come with an inherent risk to the organization. It is expected that every person working for or on behalf of the company is responsible for information security and must:

• Abide by the company's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach;
• Complete all periodic mandatory security trainings in accordance with the company's guidelines.