Manager, Product Marketing

The Product Marketing Manager – PAY will drive marketing strategy and go-to-market execution for SHARE’s financial services products, including payments and credit cards. This role focuses on customer insights, product positioning, and cross-functional collaboration to increase member engagement, adoption, and growth in a fast-paced environment.

Key Responsibilities

• Lead go-to-market strategies for new SHARE financial products and partnerships, ensuring full-funnel marketing execution and market awareness.
• Develop product positioning, value propositions, messaging, packaging, and customer lifecycle communications to drive adoption and retention.
• Create data-driven marketing strategies and briefs using customer insights, market trends, and competitor analysis.
• Coordinate and oversee cross-functional campaign execution across ATL, BTL, CRM, digital, automation, and in-app channels.
• Ensure launch readiness by managing assets, customer journeys, compliance approvals, stakeholder alignment, and campaign performance tracking.
• Own the lifecycle marketing strategy for existing financial products, focusing on awareness, engagement, usage growth, retention, and customer stickiness.
• Analyze customer behavior, campaign performance, and product metrics to identify growth opportunities, optimize conversion funnels, and improve ROI.
• Manage product marketing KPIs, budgets, partner relationships, and collaboration with Finance, BI, Product, CX, and business teams to drive revenue growth and business objectives.

Requirements

• Bachelor's degree in Marketing (Master's preferred) with 8–9+ years of Product or Growth Marketing experience, including end-to-end GTM launches; experience in loyalty, financial services, payments, credit cards, and customer analytics is highly preferred.
• Data-driven and analytical mindset, leveraging customer insights, analytics, and performance metrics to inform decisions.
• High emotional intelligence (EQ) and strong interpersonal skills, enabling effective teamwork and relationship building.
• Strong collaborator experienced in working across diverse, international, and matrixed organizations with multiple cross-functional teams.
• Self-driven and results-oriented professional with strong ownership, problem-solving skills, and the ability to thrive in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills, with the ability to simplify and influence complex topics.

What We Offer
At the company, we’re on a mission to create great moments, to spread happiness, to build experiences that stay in our memories for a lifetime. We are proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!

• Work in a friendly environment, where everyone shares positive vibes and is excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.