About the Role
In this role, you will lead the development and delivery of marketing plans for assigned residential projects, from positioning and go-to-market strategy through launch and ongoing campaigns. You will work closely with development, sales, commercial, brand, and customer experience teams to bring compelling residential propositions to market.
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Key Responsibilities
- Develop and execute marketing strategies and go-to-market plans for residential developments.
- Define compelling positioning, value propositions, target audiences, and key messaging for assigned projects.
- Plan and manage residential launches across pre-launch, launch, and post-launch phases.
- Lead integrated marketing campaigns across digital, media, content, PR, events, and activations.
- Partner closely with Sales and Commercial teams to align marketing activity with sales and customer acquisition objectives.
- Monitor residential market trends, customer behavior, and competitor activity to identify opportunities and strengthen market positioning.
- Develop marketing collateral and customer-facing materials to support residential launches and sales activities.
- Coordinate with Residential Development, Masterplanning, District Marketing, Brand, and Customer Experience teams.
- Manage creative, media, and specialist agencies to ensure high-quality and timely delivery.
- Monitor campaign and marketing performance against agreed KPIs and recommend optimization opportunities.
- Manage marketing budgets, project timelines, and key deliverables.
- Ensure all activities align with the overall residential portfolio strategy and the company brand.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate, or a related field.
- 5-7 years of relevant marketing experience, ideally within residential real estate, property development, destinations, or mixed-use developments.
- Demonstrated experience in residential launches, go-to-market planning, and integrated marketing campaigns.
- Strong understanding of customer segmentation, positioning, and proposition development.
- Strong commercial awareness and understanding of how marketing supports residential sales.
- Excellent stakeholder, agency, and project management capabilities.
- Strong communication and presentation skills.
- Experience within Saudi Arabia or the GCC real estate market would be an advantage.
