Marketing Account Manager (Marketing Lead)

About the Role
The Marketing Lead will be responsible for leading the marketing assignment for the Gahwa International Championship and other assigned special projects. Working on behalf of the company and in close coordination with the relevant client and project teams, the Marketing Lead will oversee the development and delivery of integrated marketing campaigns across social media, PR, media, influencer marketing, creative, content, and other relevant channels. All activities will aim towards clear objectives and maintain a consistent campaign direction. The Marketing Lead will provide both strategic leadership and day-to-day management, taking ownership of the marketing plan, coordinating specialist partners, and ensuring campaigns are delivered effectively from initial planning through to the live event and post-event activity.

Key Responsibilities

1. Marketing Strategy & Planning

   • Develop and manage the overall marketing strategy and roadmap for the Gahwa International Championship and other assigned projects.
   • Define target audiences, campaign priorities, key messages, and marketing objectives.
   • Plan campaign phases and key marketing moments leading up to, during, and after each event.

2. Campaign Management

   • Lead campaigns from briefing through execution across social media, PR, media, influencer marketing, creative, and content.
   • Ensure all marketing activity is aligned to the agreed strategy, campaign narrative, and objectives.
   • Coordinate campaign deliverables, timelines, and dependencies across all relevant partners.

3. Agency & Partner Management

   • Act as the central marketing contact between the company, the client, and appointed agencies and suppliers.
   • Provide clear briefs, timelines, responsibilities, and deliverables to specialist partners.
   • Manage partners' performance and proactively address gaps, delays, or dependencies.

4. Event Marketing

   • Develop and manage the marketing plan leading into the event, during the live event, and post-event.
   • Coordinate marketing around key announcements, participants, competitors, program moments, and event experiences.
   • Identify opportunities for real-time content, PR, influencer, and social activity during the event.

5. Stakeholder Management

   • Lead regular marketing status meetings with clients, company stakeholders, and relevant agencies.
   • Maintain clear actions, responsibilities, and deadlines.
   • Manage approvals and ensure feedback and decisions are communicated efficiently.
   • Escalate key risks, delays, or issues when required.

6. Content & Communications

   • Ensure the event has a consistent narrative across social, PR, media, influencer, and content activity.
   • Coordinate content requirements and ensure creative outputs are aligned with the campaign direction and brand.
   • Identify opportunities to generate awareness, engagement, and participation around the event.

7. Reporting & Performance

   • Provide regular consolidated marketing status reports to the company and the relevant client team.
   • Track campaign performance against agreed KPIs and identify opportunities for optimization.
   • Consolidate agency reporting and lead the final post-event report and key learnings.

Key Deliverables

• Overall Marketing Strategy and Plan
• Master Campaign Calendar
• Agency and Partner Delivery Tracker
• Campaign and Content Plan
• Event Marketing Plan
• Marketing Status Reports
• Campaign Performance Reporting
• Post Event Marketing Report