About the Role
The Marketing & Communications Specialist owns the narrative and day-to-day communication execution for the company. This role transforms strategy into structured messaging, establishes repeatable communication systems, and fosters a consistent brand presence across all touchpoints. You will ensure that the company is clearly understood by brands, investors, creators, and the broader market.
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Key Responsibilities
- Own and consolidate the company’s messaging framework across brands, investors, and creators
- Develop and maintain positioning statements, differentiators, and elevator pitches
- Build and update FAQs and objection-handling frameworks
- Create structured founder talking points (“what to say / what not to say”)
- Ensure consistent narrative adoption across internal and external communications
- Coordinate founder communication strategy (who speaks, when, and on which topics)
- Prepare founders for investor meetings, events, media interviews, and fundraising conversations
- Develop interview briefs with anticipated questions and structured responses
- Coordinate media training providers where required
- Build and manage a strategic content and communications calendar aligned with key seasons, events, and company milestones
- Drive weekly communication execution across relevant channels
- Ensure messaging remains simple and accessible for non-performance audiences
- Oversee brand consistency across website copy, decks, social presence, and event materials
- Develop clear creative briefs and manage timelines with designers, freelancers, and agencies
- Ensure outputs align with positioning and reduce revision cycles
- Conduct competitive and market research to track messaging trends and positioning gaps
- Translate insights into actionable strategic recommendations
- Plan and execute event communication strategies (pre-event, during-event, post-event)
- Coordinate booth messaging, collateral needs, and narrative amplification
Requirements
- 5–10 years of experience in marketing, communications, brand, or product marketing
- Experience in startup or high-growth environments preferred
- Exceptional writing and editing skills in clear, simple English
- Proven ability to simplify complex products into compelling messaging
- Comfortable working directly with founders and handling confidential matters
- Experience managing agencies, freelancers, and creative production
Strong organizational and execution skills.
