Marketing and Communications Manager

About the Role
We’re looking for a Marketing and Communications Manager to lead the marketing strategy, brand positioning, public relations, and stakeholder engagement for a healthcare client located in Al Ain, UAE. This role is pivotal in developing and implementing marketing efforts that align with both clinical and organisational objectives.

Key Responsibilities

• Develop and implement marketing and communication plans aligned with clinical and organisational objectives.
• Manage marketing budgets, advertising activities, sponsorships, and promotional campaigns.
• Conduct market research and competitor analysis to identify opportunities and customer needs.
• Lead brand positioning and ensure consistent messaging across communication channels.
• Oversee marketing collateral, website content, and other promotional materials.
• Manage media relations, public relations activities, and corporate communications.
• Coordinate events, exhibitions, community programmes, and service-launch campaigns.
• Build relationships with healthcare partners, government entities, academic institutions, and sponsors.
• Measure campaign effectiveness and report on marketing performance.
• Lead the marketing team, assigning priorities and supporting staff development.

Requirements

• Bachelor’s degree in Marketing, Business Management, Healthcare Management, or a related field; alternatively, a relevant diploma with 3 additional years of experience.
• 6–8 years of relevant progressive experience, including at least 3 years of supervisory experience.
• Strong experience in marketing strategy, communications, branding, media relations, and budget management.
• Excellent English communication and stakeholder-management skills.
• A relevant master’s degree and experience within a large healthcare facility are preferred.
• UAE Nationals and Arabic-speaking candidates are preferred.