About the Role
The Marketing and Sales Engagement Manager is responsible for leading the deployment of marketing and sales processes and standards within a designated area, providing essential support and guidance to various business functions. This role includes managing customer relationship management (CRM) strategies, enhancing the workforce through training and skills assessment, and fostering collaboration between teams to drive the company's business ambitions forward.
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Standards and Process
- Lead the deployment of M&S processes, standards, and organizational changes in assigned areas, providing support to business functions.
- Define bonus calculation rules and ensure their local implementation.
- Ensure compliance with health and safety standards.
Customer Relationship Management
- Identify customer needs and concerns, developing a multi-year CRM roadmap to align with M&S business goals.
- Oversee the deployment of all CRM modules in accordance with business priorities.
- Collaborate with stakeholders to determine key metrics and design corresponding dashboards.
- Develop and supervise the change management plan to support implementation efforts.
Building a Better M&S Workforce
- Identify and leverage relevant employee skills to advance company objectives.
- Analyze local workforce competencies, roles, and training needs, recommending qualitative and quantitative actions to support business ambitions.
- Measure the impact of action plans or organizational changes and provide actionable recommendations to stakeholders.
- Ensure the application of the Marketing & Sales metier referential.
- Steer activities and propose action plans to address any deviations from objectives.
- Actively engage and animate the M&S network.
Learning and People Development
- Identify necessary training to address competency gaps and evaluate its impact on business objectives.
- Manage the M&S and customer training center when available locally.
- Implement training initiatives to facilitate employee development in alignment with business goals.
- Promote and simplify collaboration between marketing and sales teams.
Experience Required
- Proven experience as a key account manager.
- Demonstrated ability in sales with a focus on providing tailored solutions to customer needs.
- Strong communication and interpersonal skills with a talent for building relationships at all organizational levels.
- Experienced in multi-tasking across several accounts.
- Proven capability to engage with client leaders, ranging from C-suite executives to entry-level support roles.
- Familiarity with Salesforce Engage.
