About the Role
The Marketing, Student Recruitment, Admissions and Communications directorate plays a crucial role in attracting and delivering exceptional experiences for students and stakeholders. We are looking for an enthusiastic Marketing Assistant to join our team at Dubai Campus to help support the company's strategic ambitions.
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Key Responsibilities
Content Creation:
- Develop and create engaging content for email marketing campaigns, including promotional emails.
- Craft compelling social media captions and posts to resonate with our target audience and promote company events, programs, and achievements.
- Ensure all content aligns with the company's brand voice and messaging guidelines.
Marketing Strategy:
- Assist the Marketing Manager in developing and executing comprehensive marketing strategies to support the company's enrollment and retention goals.
- Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
- Collaborate with internal departments to gather information and insights for marketing initiatives.
Campaign Management:
- Plan, execute, and monitor marketing campaigns across various channels, including email, social media, digital advertising, and print.
- Analyze campaign performance metrics and provide insights and recommendations for optimization.
School/Faculty Management:
- Develop tailored marketing plans and campaigns to support the unique needs and goals of each school/faculty.
- Work closely with faculty members and school administrators to ensure alignment and effective communication of marketing efforts.
General Marketing Support:
- Assist with the planning and execution of company events, such as open days, information sessions, competitions, and webinars.
- Maintain up-to-date knowledge of best practices and trends in digital marketing, content creation, and higher education marketing.
- Provide support for other marketing activities and projects as needed.
Essential Qualifications
- Formal education to degree level or equivalent.
- Experience of developing and delivering creative content on social media, web CMS platforms, and in print.
- Exemplary written and spoken English.
- Creative flair and keen attention to detail.
- Self-motivated with strong organizational skills.
Desirable Qualifications
- Degree in Business or Marketing.
- Experience of graphic design and developing newsletters, ads, and other promotional materials.
Important Notes
- We may close this vacancy early if we receive a high volume of applications, so we encourage you to submit your application promptly.
- The appointment is conditional upon successful completion of all Labour and Immigration formalities.
