About the Role
The Marketing Coordinator supports the Marketing Manager in executing marketing strategies and campaigns aimed at driving engagement from exhibitors, sponsors, visitors, and delegates. This role involves assisting with the delivery of effective marketing activities, maintaining relationships with exhibitors, coordinating marketing materials, and supporting successful event promotions and delivery.
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Responsibilities
- Support the execution of integrated marketing campaigns for assigned events to increase engagement for exhibitors, sponsors, visitors, and delegates.
- Coordinate exhibitor and sponsor marketing activities by managing promotional content, collecting marketing assets, and facilitating the delivery of agreed marketing initiatives.
- Manage exhibitor marketing communications, including responding to requests, gathering company and product information, and following up on outstanding promotional materials.
- Support campaigns aimed at acquiring visitors and delegates to boost attendance and enhance audience quality for assigned events.
- Monitor and evaluate the performance of marketing campaigns, maintaining tracking links, campaign records, and reporting information.
- Draft and coordinate various marketing content and collateral, such as email copy, social media captions, brochures, banners, and digital content. Assist in creative development by preparing briefs, coordinating revisions, and ensuring that materials are aligned with campaign objectives and brand guidelines.
- Facilitate sponsorship marketing activities to ensure the effective completion of sponsor deliverables and promotional commitments.
- Liaise with internal teams, designers, and external suppliers to coordinate marketing materials' production, manage timelines, and follow up on outstanding deliverables.
- Provide onsite marketing support during events to assist with operational requirements and ensure successful event delivery.
- Prepare marketing reports and provide administrative support to the marketing team for performance monitoring and prioritization.
- Maintain high standards of professionalism, teamwork, and customer service while supporting exhibitors, sponsors, sales teams, and internal stakeholders.
Job Context
The Marketing Coordinator works within the marketing function and is vital to the successful delivery of exhibition and event marketing campaigns. The role requires collaborating with Marketing Managers, Sales teams, exhibitors, sponsors, suppliers, and internal stakeholders to ensure effective execution of marketing activities within company policies, brand guidelines, and event timelines, while adapting to shifting priorities and business needs.
Minimum Qualifications and Experience
- Diploma or degree in Marketing, Communications, Business, or a related discipline.
- Understanding of marketing principles, campaign execution, and customer engagement strategies.
- Knowledge of digital marketing, email campaigns, and event marketing practices.
- Fluent in written and spoken English; proficiency in Arabic is preferred.
Minimum Experience
- 1–2 years of experience in marketing.
- Experience in supporting marketing campaigns and coordinating multiple activities simultaneously.
- Experience working with internal stakeholders, suppliers, and external partners.
Job-Specific Skills
- Strong written and verbal communication skills.
- Ability to support the development and execution of marketing plans.
- Excellent organizational skills and attention to detail.
- Capable of managing multiple priorities and meeting deadlines.
- Strong stakeholder management and relationship-building skills.
- Experience in coordinating marketing collateral and promotional activities.
- Ability to analyze campaign performance and prepare reports.
- Intermediate proficiency in Microsoft Office applications (Word, Excel, Outlook, Teams, PowerPoint).
- Knowledge of Power BI, Slack, Canva, and Monday.com is an advantage.
Behavioural Competencies
- Self-Motivated
- Teamwork
- Communication
- Attention to Detail
- Adaptability
- Resilience
- Proactivity
- Customer Focus
- Flexibility
- Ability to Work Under Pressure
- Accountability
