About the Role
In this role, you will coordinate amongst retail and distribution outlets, principals, operations departments, and visual merchandisers. Your primary focus will be to ensure effective participation in marketing campaigns, events, sponsorships, and promotions, ultimately aimed at increasing sales and enhancing the brand image of the lifestyle brands portfolio, specifically in activewear.
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Responsibilities
Functional Roles and Responsibilities
- Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations, and Marketing support teams while organizing marketing campaigns, events, sponsorships, co-ops, and press initiatives.
- Attend weekly community activations and support in executing them.
- Maintain up-to-date information on all estimates, LPOs, invoices, and data on SMARTPLAN. Submit EIS reports and monthly provisions in a timely manner.
- Coordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts.
- Oversee negotiations with Mall Managers and Suppliers regarding brand visibility within malls, such as poster stands, mall podiums, etc., and coordinate with Visual Merchandisers for the timely placement of necessary display items.
- Suggest new ideas for promotions, events, and campaigns to appeal to and attract selected target markets.
- Ensure below-the-line communication with customers via mailers, SMS, and emails is approved by all relevant parties and sent within agreed timelines.
- Source suppliers for packaging items, stationery, and PR gifts; receive samples and negotiate price and quality.
- Monitor overall effectiveness of promotions, launches, and other marketing-related activities through sales information and flyer response rates. Prepare analysis reports, including possible suggestions and feedback on results.
- Liaise with the Production team to produce and deliver required stationery and packaging items for retail stores or related marketing activities.
- Liaise with suppliers, agencies, and principals to provide concepts and adaptations in alignment with Company and Brand guidelines.
- Provide information and system-generated reports to the marketing manager on marketing activities as required.
Qualifications
- 2 years' experience in Marketing for a fitness or lifestyle brand.
- Experience in hosting and attending fitness community events.
- Good communication, organizational, and interpersonal skills.
- Assertive and confident personality.
- Methodical and organized approach with an essential focus on meeting deadlines.
- Computer literate.
