About the Role
We are seeking an experienced and results-driven Marketing Director to lead the company's marketing strategy, enhance brand positioning, drive customer acquisition, and support business growth. The ideal candidate will possess extensive marketing leadership experience along with a robust background in sales, business development, and revenue generation. While experience in the education sector is highly preferred, candidates from other industries will also be considered, particularly those with client-side experience in service-based businesses and a proven track record of marketing and selling high-value solutions.
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Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives and revenue growth targets.
- Lead brand positioning, market expansion, demand generation, and customer acquisition initiatives.
- Oversee marketing campaigns across relevant channels, ensuring measurable impact and return on investment.
- Work closely with sales and business development teams to generate qualified leads and improve conversion rates.
- Leverage sales experience to identify customer needs, understand buying behavior, and develop effective go-to-market strategies.
- Support the sales cycle through strategic marketing initiatives, client engagement, and value-based positioning.
- Identify market trends, customer segments, and growth opportunities to strengthen the company's competitive position.
- Manage marketing budgets, resources, and team performance against established KPIs.
- Build strategic partnerships and collaborate with senior leadership to achieve commercial objectives.
- Analyze campaign performance, market insights, and revenue metrics to continuously improve marketing effectiveness.
Requirements
- At least 12 years of total professional experience, including a minimum of 6 years in managerial or leadership positions.
- Extensive experience in marketing strategy, brand management, demand generation, and customer acquisition.
- Proven sales experience, with a strong understanding of sales processes, negotiations, and revenue generation.
- Experience in the education sector is highly preferred.
- Candidates from other industries should ideally have client-side experience rather than an agency-only background.
- Experience marketing and selling services or solutions is preferred over a background focused exclusively on physical products.
- Experience with high-ticket offerings, enterprise sales, or other high-value commercial solutions is a strong advantage.
- Strong leadership, strategic planning, communication, analytical, and stakeholder management skills.
- Demonstrated ability to align marketing initiatives with business growth and commercial outcomes.
Preferred Candidate Profile
The ideal candidate is a senior marketing leader who combines strategic marketing expertise with practical sales experience. Candidates with backgrounds in education, training, consulting, professional services, or other service-oriented businesses, particularly those experienced in high-value offerings, will be strongly preferred.
