About the Role
The company is seeking a creative, organized, and results-focused Marketing Executive to enhance property marketing, strengthen digital presence, and generate qualified inquiries. In this role, you will plan and execute marketing campaigns for off-plan properties, ready properties, and rentals. Working closely with the sales team and creative partners, you will translate property information into compelling marketing content.
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Key Responsibilities
- Execute marketing campaigns across social media, email, property portals, and digital advertising.
- Manage the content calendar and coordinate posts, property features, community highlights, and campaign launches.
- Write engaging captions, listing descriptions, email copy, and promotional materials.
- Coordinate property photography, video shoots, reels, and walkthroughs with agents and creative teams.
- Keep website and property portal listings accurate, up to date, and consistent with approved property details.
- Support Google and Meta advertising campaigns, including creative coordination, lead tracking, and performance reporting.
- Work with the sales team to promote priority listings, support viewings and open houses, and gather feedback on lead quality.
- Maintain consistent branding across digital content, brochures, presentations, and other marketing materials.
- Research Dubai communities, audience interests, competitor activity, and relevant market developments.
- Track campaign spending, website traffic, engagement, inquiries, and cost per qualified lead.
- Coordinate suppliers and marketing activities to meet agreed timelines and budgets.
- Check property claims, prices, availability, and promotional details before publication, following internal approval processes.
Requirements
- 2–4 years of experience in marketing, digital marketing, or a similar role.
- Strong English copywriting and communication skills.
- Experience managing social media channels and content calendars.
- Familiarity with Meta Ads Manager, Google Ads, and marketing analytics.
- Working knowledge of Canva or Adobe Creative Suite.
- Ability to coordinate photo and video production and provide clear creative briefs.
- Strong organizational skills and attention to detail.
- A practical understanding of lead generation and collaboration with sales teams.
- Ability to manage multiple campaigns and deadlines.
- A degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
Nice to Have
- Experience in UAE real estate marketing.
- Familiarity with Property Finder, Bayut, and CRM platforms.
- Basic video editing and short-form content creation skills.
- Knowledge of SEO, website content management, and email marketing tools.
- Arabic language skills.
- Familiarity with Dubai property advertising requirements and approval processes.
Benefits
- Monthly Compensation.
- Health Coverage and Work permit.
- Professional development opportunities and resources.
- A dynamic and collaborative work environment with growth potential.
