Marketing Executive

About the Role
The Marketing Executive is accountable for developing and implementing marketing campaigns aimed at promoting company products and services. This role encompasses a variety of responsibilities, from creative and analytical tasks to digital, commercial, and administrative duties, all aligned with achieving the overall marketing strategy.

Main Duties and Responsibilities

• Participate in the development of the marketing strategy based on market insights and data analytics retrieved from various channels.
• Collaborate in creating and developing marketing campaigns, ensuring implementation with relevant internal and external parties.
• Organize and oversee campaigns and promotional events on social media, utilizing different channels to target various audiences.
• Conduct market research and analysis to evaluate trends, brand awareness, and competition using tools like focus groups, callbacks, and surveys.
• Gather and analyze data to help identify and define future campaigns and activities for targeted audiences.
• Produce creative written and multimedia content for various digital and online platforms to increase engagement.
• Write, edit, and proofread creative content for diverse marketing productions, including brochures, websites, and press releases.
• Maintain and update the company website with the latest information.
• Develop and nurture positive relationships with key external partners, including media, advertising companies, and agencies.
• Monitor the progress of campaigns and events using various metrics and submit reports accordingly.
• Organize events and exhibitions in coordination with internal and external parties.
• Coordinate with the sales team to develop targeted marketing campaigns and activities that align with sales strategies.

Position Requirements
Education

• Bachelor’s degree in Marketing or Advertising.

Experience

• At least 3 years of relevant experience.