About the Role
This position focuses on implementing marketing strategies and promotional campaigns to enhance the awareness of the hospital’s services, specialties, and facilities. The role involves coordinating marketing activities for both existing and newly introduced medical services, clinics, and specialties, alongside supporting health awareness campaigns, seasonal promotions, and community outreach initiatives. The successful candidate will monitor campaign performance and recommend improvements to boost patient engagement and service utilization.
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Responsibilities
- Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
- Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
- Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
- Monitor campaign performance and recommend improvements to increase patient engagement and service utilization.
- Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
- Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
- Support the creation and scheduling of relevant healthcare content across approved digital platforms.
- Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
- Ensure that marketing materials comply with the organization’s brand guidelines and applicable healthcare advertising requirements.
- Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
- Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
- Identify opportunities to increase awareness and utilization of underperforming clinics and medical specialties.
- Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organization.
