About the Role
The Marketing Executive is responsible for planning and implementing marketing campaigns to achieve business targets and objectives. Working with the Marketing Manager, senior stakeholders, and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement. This role will support the delivery of creative, audience-led campaigns for LIONS Riyadh across digital, social, CRM, content, and partner channels. The Marketing Executive will help bring the Festival to life through strong storytelling, relevant content, and high-quality campaign execution, engaging audiences across Saudi Arabia, the GCC, and international markets. This is a hands-on role for someone who is curious, creative, and culturally aware, with a strong interest in marketing, media, advertising, creativity, and emerging trends.
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Key Responsibilities
- Design and deliver targeted content across multiple platforms to increase audience engagement and retention.
- Execute media plans and produce marketing communications materials using relevant visual assets and content.
- Create impactful, audience and insight-led content appropriate to each channel, with strong proofreading and attention to detail.
- Support the execution of integrated campaigns across email, social media, digital, web, CRM, and partner channels.
- Turn LIONS Riyadh speakers, content, partnerships, and Festival announcements into engaging campaign moments.
- Support the development of audience-specific messaging for CMOs, creative leaders, agencies, brands, creators, and emerging talent.
- Employ a metrics-driven approach to outbound activity and demonstrate a strong understanding of the importance of data.
- Track campaign performance, engagement, and conversion, using insights to improve future activity.
- Conduct market research to understand audiences, competitors, and market trends, focusing particularly on customer insight and experience.
- Monitor creative, media, marketing, and cultural trends to identify relevant content and campaign opportunities for LIONS Riyadh.
- Build positive relationships with internal colleagues, agencies, partners, and external stakeholders.
- Work closely with Marketing, Content, PR, Creative, and Commercial teams to support joined-up campaign delivery.
- Maintain strong consistency across LIONS Riyadh messaging, tone of voice, and campaign assets.
- Support social media and community engagement activity before, during, and after the Festival.
- Assist with onsite marketing activity and real-time content during LIONS Riyadh where required.
Qualifications
- Minimum of 2 years’ experience as Marketing Executive
- Bachelor’s Degree or equivalent experience
- Degree or professional background in Marketing, Communications, Media, Creative Industries, or a related field is advantageous.
Qualities & Experience
- Strong background in marketing strategy and delivery, brand management, copywriting, and editing.
- Knowledge in customer experience, data gathering and analysis, and market insight.
- Relationship management skills with creativity and ability to communicate for impact.
- Strong written communication and storytelling skills.
- Good understanding of digital, social media, CRM, and content marketing, with attention to detail and visual awareness.
- Ability to manage multiple deadlines in a fast-paced environment.
- Curiosity about creativity, advertising, media, culture, and emerging trends.
- Ability to work collaboratively across multiple teams and stakeholders.
- Comfortable using data and insight to inform campaign decisions.
- Saudi and regional cultural awareness with an international outlook.
- Arabic and English communication skills are highly desirable.
Core Benefits
- Medical Insurance
- Annual leave – 25 days
- Remote working on Sundays
- Working anywhere – 1 month every year
- School fees contribution, 40,000 SAR per child per year (up to a maximum of three children)
- Wellbeing Benefits
- Individual annual flight allowance for expats
Local Relocation Package:
- Paid flight to Riyadh
- 30 days accommodation or a suitable serviced apartment from arrival date or a one-off payment of SAR 5,000
- Up to SAR 2,500 reimbursement for shipping goods/excess baggage costs
We work hard to make sure life at our organization is rewarding, supportive, and enjoyable for everyone. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in, and help make things happen. We don't just accept difference; we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.
