We’re looking for a passionate, creative and results-driven Marketing Growth Manager to own the marketing strategy and growth campaigns development for Oman. In this role, you will be responsible for planning & developing marketing campaigns that drive customer acquisitions and improve customer retention. You will also be leading the execution and go-to-market of 360 degree campaigns as well as targeted CRM promotions.
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Responsibilities
- Achieve country- and city-level targets and drive overall business objectives, ensuring continuous YoY and MoM growth in active customers and orders across cities and verticals.
- Plan and execute growth strategies with CRM and relevant verticals to reduce churn, increase MAU and order frequency, and prioritize acquisitions through key channels (PM, CRM).
- Own monthly trade planning across all campaigns (Food, QC, Brand, tPro, etc.), developing strategies, leveraging the right tools, and executing actions to achieve company OKRs.
- Lead end-to-end data-driven campaigns in Oman, from insights and strategy to execution, measurement, and reporting, while continuously testing and optimizing performance across the funnel.
- Own the app home screen calendar and ensure alignment across all verticals to maximize outcomes.
- Manage marketing budget efficiency by tracking CAC and CRC, working closely with planning teams on forecasting and allocation.
- Manage stakeholders by collaborating with Sales, CRM, Key Accounts, Quick Commerce, Regional Marketing, and other teams.
- Lead and develop a team of growth specialists, strengthening team capabilities and collaboration.
- Support management with detailed analysis and performance reviews of marketing initiatives.
Requirements
- 5–8 years of experience in growth/performance marketing or CRM/lifecycle for a consumer app or marketplace.
- Proven track record in driving MAU, CAC/LTV, and retention with strong ROI.
- Strong analytical skills with experience in funnel analysis, cohorting, and experimentation.
- Ability to manage budgets, optimize performance, and drive data-driven decisions.
- Strong stakeholder management, communication, and creative testing skills.
- Experience in leading and developing small, high-impact teams.
