About the Role
Support the company’s marketing activities by creating engaging content, promoting technology products, generating leads, managing marketing-generated enquiries, and supporting customer and project communication.
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Key Responsibilities
1. Video Content
- Learn and understand the company’s robotics and technology products to create accurate and engaging marketing content.
- Analyze social media and content trends to brainstorm new ideas and identify opportunities for stronger engagement.
- Plan, develop, script, shoot, and edit promotional, educational, product demonstration, and social media video content.
- Review performance reports of existing content, identify what is working, and execute improvement plans to increase reach, engagement, and overall content performance.
2. Digital Marketing
- Create company and product brochures, posters, flyers, social media creatives, banners, and other promotional materials while maintaining brand consistency.
- Create and execute email campaigns, product promotions, announcements, follow-up campaigns, and other digital marketing activities.
- Manage mailing lists, CRM updates, and track campaign performance and responses.
- Knowledge of Zoho Campaigns and experience creating and managing email campaigns is preferred.
3. Lead Management
- Research and identify potential customers and decision-makers through LinkedIn, online platforms, directories, exhibitions, and other lead-generation channels.
- Conduct cold outreach, follow up with leads, and maintain accurate lead and customer records.
- Manage showroom leads and demo enquiries generated through marketing activities, coordinate demonstrations, and ensure timely follow-up.
- Build and maintain customer relationships by managing project communication, collecting requirements, and coordinating updates with internal teams.
- Follow company stock and asset-management procedures when handling demo units, marketing equipment, project tools, and other company resources.
Requirements
- Degree or ongoing studies in Marketing, Media, Communications, Business, or a related field.
- Strong interest in technology, robotics, and AI, with the ability to learn new products quickly.
- Good content writing, scriptwriting, video shooting, and editing skills.
- Knowledge of Canva, Adobe tools, or similar graphic design platforms.
- Understanding of social media marketing, email marketing, content analytics, and lead generation.
- Good communication, customer coordination, and organizational skills.
- Creative, responsible, and able to manage multiple marketing and customer-related activities.
- Must have a valid self-sponsored UAE residence visa, such as a Golden Visa, family-sponsored visa, or other valid residence visa.